Digital advertising is any form of advertising that appears online or through digital channels such as websites, search engines, social media platforms, mobile applications, and other channels that can be accessed digitally. In today’s age, this Digital way of Advertising is standard and should be implemented in any Marketing Strategy.
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Rank at the top of google with specific keywords in a short time. SEM also called PPC (Pay per click) and can help you to be on top of the SERP (Search Engine Result Page) in a short time. Thus you increase the factor for potential customers to be displayed. Especially in e-commerce and local marketing google ads service is often used. The biggest advantage of Google Ads formerly Google Adwords is that you only pay for clicks. This means it can end up cheaper, as long as no clicks are generated, you pay nothing.
Marketing campaigns on Facebook, Instagram, TikTok, or other social media channels allow you to reach many users and expand your brand awareness. You can use media like photos or videos perfectly and target your audience. To be close to your customers, social media marketing is perfect in every aspect of digital advertising. Facebook marketing and Instagram marketing are just the beginning. Branding ads are only one aspect of social media, also conversion-based ads are very popular and work well depending on the Industry.
Video advertising is becoming more and more popular as the video option offers a lot of room for creativity. Video ads can be placed on many platforms. Facebook and Youtube are probably the most popular platforms. SATUVISION offers everything from creative ideas and video shooting to advertising. In Indonesia and elsewhere, the smartphone is in the foreground and video ads must adapt to this trend.
Email marketing is often neglected or not done responsibly. However, email marketing is a very powerful digital marketing tool to prevail in digital advertising. It gives you as a company the opportunity to build a good relationship with customers or potential customers. Also through email campaigns, we have learned how important it is to collect customer data and keep it safe.
