Novotel: Organic Social Media
Novotel Bali Nusa Dua is a family-friendly resort, A perfect accommodation to escape from your daily routine located in the heart of the secure and tranquil ITDC Complex, Nusa Dua, Bali. Suitable for family, business, or romantic escape.
Project Timeline: June 30th 2022 – Today
Increasing Engagement Organically Without Paid Ads
In addressing the challenge of organically boosting Novotel’s social media engagement, SATUVISION employed a strategy centered on creating and sharing authentic, captivating content. This approach was complemented by fostering active community interaction, which helped in building a loyal follower base. By focusing on these organic methods, we successfully bypassed the need for paid advertising, proving that genuine engagement can be achieved through thoughtful and engaging content strategies.
Enhancing the User Experience of the Social Media Content
Our objective was to significantly enhance the user experience on Novotel’s social media channels. To achieve this, we meticulously curated content that not only resonated with the audience but also reflected Novotel’s brand guidelines. Our strategy included a careful blend of visually appealing, relevant, and brand-aligned content, ensuring that every post contributed to a cohesive and engaging online narrative. This approach was instrumental in creating a more immersive and interactive social media presence for Novotel Nusa Dua.
Our Approach
SATUVISION’s strategy for Novotel Nusa Dua included comprehensive social media analysis and strategy formulation. We developed content pillars, color grading schemes, and a video reel shoot list, all tailored to Novotel’s target audience. Our content planning and tone of voice in captions were meticulously aligned with Novotel’s communication style, ensuring a seamless and engaging online presence.
The Process Our Team Follows
- Create a Monthly Media Plan
- Do Regular Hashtag Research
- Create A Script and Shoot list for Video Reels Creation
- Gathering Data to Create Monthly Social Media Report
Results
The following results were achieved after we published the structured content and caption, organic social media strategy, well-prepared media planning, and monthly analysis:
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