Introduction Content marketing, a crucial component of every successful hotel’s marketing strategy in today’s digital landscape, has become increasingly important. According to Content Marketing Institute, content marketing is defined as a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, …
Generate Online Reviews for Your Hotel or Villa in Bali: Unveiling Essential Strategies to Boost Your Online Presence, Build Trust, and Attract Bookings. In this article, we’ll dive into key strategies that can help you amp up your online presence, earn trust from potential guests, and ultimately score more bookings. Understanding the importance of generating …
Introduction To increase direct bookings for your hotel/villa and gain a competitive edge in the travel and hospitality industry, it is crucial to employ strategies that attract a higher number of direct bookings. In recent years, Bali has witnessed a remarkable surge in tourism. As of September 2022, Bali welcomed an impressive 1.19 million international …
Creating a Winning Digital Marketing Strategy for Hotels and Villas in Bali by 2023 is crucial due to Bali’s popularity as a holiday destination and the fierce competition in the tourism industry. A strong digital marketing strategy is essential to stand out and attract potential customers. This article will discuss key steps and insights on …
The hospitality sector, particularly the hotel industry, is experiencing its strongest year since the COVID-19 pandemic. As each quarter progresses, the hotel industry’s growth rate is anticipated to keep improving. So, don’t need to be surprised that you might see numerous hotel brands are striving to enhance their image intensely, and resulting in increasingly fierce …
Introduction The recent covid-19 pandemic shook up the industry and forced marketers to rethink their approach. But with the industry now in rebound mode, it’s time to focus on what marketing strategies make sense for your hotel and put together a budget that will help ensure your hotel is part of the rebound. A marketing …
It’s no secret that social media marketing strategy for hospitality is important to know and implement by hoteliers in this digital age. This strategy includes ways to advertise for a business or increase sales through digital/online media. With the increasingly sophisticated technology, the platform’s ability to recommend search results or content is getting stronger and …
Internet marketing has become a very important marketing strategy for the hotel industry. In this digital era, Hotel brands can be seen promoting their products, sharing content, and building customer relationships through social media – all examples of effective hotel internet marketing! In this blog, you can get the most complete and up-to-date information about …
Do you feel like whenever you search for information about hotels in Bali or want to book a stay somewhere, the results are dominated by online travel agencies and other digital platforms? If you are, welcome to a glimpse of the digital era! The digitalization phoneme becomes the main concern of hotel business owners since …
When it comes to digital marketing, the common industry that mostly leverages digital resources is e-commerce, retail, healthcare, F&B, travel and hospitality, and entertainment. But as one of the most competitive and fast-paced industries out there, to stay in put in competition building a strong online presence with digital marketing has become more essential. As …
