An organic marketing strategy generates traffic to your business naturally over time, rather than using paid advertising or sponsored posts.
Do you feel like whenever you search for information about hotels in Bali or want to book a stay somewhere, the results are dominated by online travel agencies and other digital platforms? If you are, welcome to a glimpse of the digital era! The digitalization phoneme becomes the main concern of hotel business owners since …
Why is digital marketing important for hotels? The digital era changed the hospitality industry drastically. Why is this the case? The hospitality industry’s customers are primarily tourists or social travelers. Before making a trip, your customers spend a lot of time researching hotels to stay, restaurants to eat at, and places to visit. Your hotel …
Choosing the right keyword for your business is different from simply do keyword research for your business. There are thousands (if not more) of potential keywords to choose from for your business. Among the thousands of potential keywords, only a handful might be worth pursuing. First, you need to identify these potential keywords. How? Keyword …
What is On page SEO? On page SEO is optimizing the content & discoverability of your website for users and searchers. With the goal of increasing your page rankings in SERPs (Search Engine Result Pages) and increasing your website’s organic traffic. On page SEO typically includes the optimization of keywords, page contents, page titles, meta …
What Is Technical SEO? Technical SEO is the foundation of your SEO efforts. In order to rank higher on search engines’ result page (SERP), search engines such as Google requires your website to have a strong foundation. This includes crawlability, indexing, security, and usability. Technical SEO focuses on enhancing a website’s technical components to raise …
Understanding Keyword A keyword can be defined as a search query (combination of words or a word) people used on search engines such as Google, Yahoo, & Bing to find information about their subject of interest. There are only a handful of pages (around 10) that makes it to the first page and this is …
Table of Content Understanding Domain Authority Developed by Moz, Domain Authority is a metric to measure the ability of a domain to rank in search engines’ result pages (SERPs) compared to competitors. Domain Authority score is displayed between 1-100. A higher number means a better ability to rank higher. This is why increasing your Domain …
2.1 Help distribute page authority to increase rankings 2.2 Improve Indexing 2.3 Improve page navigation for a better user experience 3.1 Contextual link & relevancy 3.2 Rich & descriptive anchor text 3.3 Don’t use the same anchor text 3.4 Don’t put too many anchor links 3.5 Optimize your site architecture 3.6 Add new links to …
Table of Contents What is an SEO Backlinks? SEO backlinks are hyperlinks from another website to yours. In other words; when users click on an anchor text with your hyperlink on their website, it will take the user to your website. The term inbound links and backlinks are often interchangeably used. How can backlinks benefit …
What is on page SEO and off page SEO? On page SEO is a website optimization strategy that makes it possible for your website to rank higher in search results. Off-page SEO, on the other hand, involves optimization strategies that are used outside of the website. All website owners aspire to have their website appear …
