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Meeting guest’s experience needs has become an important factor to enhance the competitiveness of the hotel. As the hospitality industry embraces various trends, from sustainability to technology integration, guest’s expectations about their stay experiences continue to grow. Don’t be surprised how hotels are striving to deliver exceptional experiences that can lead to repeat business, positive …
The hospitality sector, particularly the hotel industry, is experiencing its strongest year since the COVID-19 pandemic. As each quarter progresses, the hotel industry’s growth rate is anticipated to keep improving. So, don’t need to be surprised that you might see numerous hotel brands are striving to enhance their image intensely, and resulting in increasingly fierce …
Introduction At our company, we believe that the hospitality industry is highly competitive and constantly evolving. Hotels must thoroughly understand their strengths, weaknesses, opportunities, and threats to remain competitive. This article will explore how hotels can conduct a SWOT analysis to identify these factors and make informed business decisions. What is a SWOT analysis? A …
The rise of digital technology has dramatically impacted the travel and tourism industry, especially the hotel distribution strategy. With Bali being a hotspot for tourists from around the world, hotels must have a solid online presence and utilize various digital marketing and distribution channels to attract diverse clients. This article will explore how digitalization shapes …
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The impact of seasonality on digital marketing for hotel and strategy for adjusting campaigns accordingly. The effects of seasonality are a formidable force that regularly reshapes the world of digital marketing. For hotels, seasonality is a critical factor that influences their business performance, as changes in demand and pricing have a significant impact on their …
Influenced by the digital age, more and more consumers are turning online and mobile to solve their banking solutions. Therefore many banking industry players are rapidly evolving and adapting to this situation. Then how exactly do they adapt in this digital era? Simple answers, make a stronger online presence. To create a strong online presence, …
Do you feel like whenever you search for information about hotels in Bali or want to book a stay somewhere, the results are dominated by online travel agencies and other digital platforms? If you are, welcome to a glimpse of the digital era! The digitalization phoneme becomes the main concern of hotel business owners since …
What is On page SEO? On page SEO is optimizing the content & discoverability of your website for users and searchers. With the goal of increasing your page rankings in SERPs (Search Engine Result Pages) and increasing your website’s organic traffic. On page SEO typically includes the optimization of keywords, page contents, page titles, meta …
Indonesian businesses are increasingly selling online and through marketplaces. In this fully digital era, business competition between Indonesia’s online marketplaces is becoming more intense. Based on information from iPrice, SATUVISION will talk about the best marketplace in Indonesia in this article. What are they? See the explanation below! Tokopedia Tokopedia is currently the number one …
The Google Search Console (rebrands from Google Webmaster Tools) is a free tool for website owners to keep track of how their site performs in Google’s organic category. Google Search Console can tell you which domains are linking to your website, how well your site performs on mobile devices, and which pages have the highest …
