In the previous article, we discussed what video advertising is. Where it is known, utilizing video advertising for sales will increase the response rate for more than 70% of sales representatives (Vidyard).
If you don’t want to fall behind your competitors and maximize sales, you need to immediately find out what are the important tips to make your video advertising successful and feel the positive benefits for your business from this strategy. Come on, take a look at some of the following tips!
Keep the video duration short
The key to video advertising is interesting content. One of the most important video advertising tips is that your video should be able to attract the audience to watch it rather than making them feel that your ad is spam.
According to Facebook, 15 seconds or less is a great time for video advertising. This ensures that your audience watches your ad to the end, so make sure to make good use of that duration to get the best possible audience attention.
Tell the story to the audience
Create video advertising as a place to tell a much better story about your business, than just introducing the products or services you offer. Summarize what you want to offer in an engaging video, which will be more effective at generating audience interest. Tell how your business product or service will impact your audience, for example, what positive effect it will have on them.
Also, try to put yourself in the audience to determine what information will be useful to them if they buy your business product or service.
Tailor the content to the interests of the audience
Knowing your audience’s interests can help you make the right content for your ads.
This will help you in properly packaging your video content that will appeal to and reach the emotions of your audience, thus building a meaningful relationship for them.
Optimization of videos with SEO
The ads that you will create will be served on social media platforms and can also be displayed on Google. Therefore, search engine optimization, which is often known as SEO (search engine optimization), is very important to expand the reach of your video advertising. Including certain keywords or keywords in the video description is one way to optimize video advertising.
In video advertising, CTA (call to action) is an important component, of course you don’t want your ad to go to waste, right? Because this will determine whether the audience takes action or not on your ad.
Create a CTA that looks “influential,” using words that entice your audience to buy your business’s products or services.
Do an evaluation
After you have done all the tips and your video has been posted on the social media platform of your choice or on Google, the next step is to create an evaluation strategy for your video advertising campaign. It is very important to understand how effective what you are doing is.
You can make the necessary improvements and fixes to your ad by conducting an evaluation. This can be done by viewing analytical data based on metrics such as the number of videos viewed by the audience, visitor clicks, and more.
So, those are the tips for doing video advertising that we can provide to make your business advertising campaign a success. In reality, it may not be easy, but if you never give up on evaluating your ads, your ads will get better and better over time. If you need ideas for video advertising, don’t hesitate to contact SATUVISION!