Male realtor typing on ChatGPT with his laptop

How to Use ChatGPT Prompts for Real Estate Professional + Tips [2024]

In the ever-evolving landscape of real estate, artificial intelligence is no longer a futuristic concept—it’s a present-day reality. 

From predictive analytics from digital advertising platforms to virtual property tours, AI is revolutionizing the way real estate professionals operate, making processes more efficient and customer interactions more personalized.

One of the most exciting developments in this AI revolution is, of course, ChatGPT! This powerful tool is transforming the way realtors communicate with their clients and teams, even the efficiency in creating creative marketing content.

By using prompts—essentially conversation starters or questions—you can guide ChatGPT to generate human-like text that’s relevant to your needs or analyze customer feedback to identify common queries or concerns.

In this article, we’ll explore how to use ChatGPT prompts effectively, with practical tips and examples tailored for real estate professionals. So, whether you’re a seasoned realtor or new to the industry, get ready to step into the future of real estate with ChatGPT!

What is Chat GPT and Prompts?

ChatGPT is an advanced language model developed by OpenAI. It’s designed to generate human-like text based on the prompts it’s given. Then what is the prompt? Think of a prompt as a conversation starter or a question—it’s the input that guides ChatGPT’s response.

The power and potential of ChatGPT have been recognized globally, according to Statista ChatGPT is garnering 1 million users in just 5 days! beating the TOP social media platforms like Instagram & Facebook.

Statista data about time it took for online services to reach one million users with ChatGPT logo on it
source: Statista

In 2023, ChatGPT is most widely used by companies in the technical and education sectors. ChatGPT’s popularity in educational institutions is kinda unexpected. Turns out ChatGPT’s potential to enhance learning and communication in an academic setting is well received.

Therefore While other industries are also beginning to explore the benefits of ChatGPT, this data underscores the untapped potential of ChatGPT in various sectors, including real estate. 

As a realtor, embracing ChatGPT now could give you a significant edge over your competitors, allowing you to streamline your operations, enhance your customer service, and stay ahead of the curve in a rapidly evolving industry.

How can Chat GPT help You as Realtors?

ChatGPT can be a game-changer for realtors. It can automate customer interactions, answer queries around the clock, and provide instant, personalized responses. 

This not only enhances customer service but also frees up valuable time for realtors to focus on what they do best—selling properties.

In the fast-paced world of real estate, time is of the essence. Every minute spent answering routine queries or drafting standard emails is a minute taken away from closing deals and building relationships with clients. That’s where ChatGPT comes in. By automating these tasks, ChatGPT allows realtors to reclaim their time and focus on the strategic aspects of their work.

Moreover, ChatGPT can help realtors tap into valuable insights and data. For instance, by analyzing the questions and feedback from clients, realtors can identify common concerns or areas of interest, and tailor their services accordingly. This can lead to more effective : 

  • Marketing strategies,
  • Improved customer satisfaction, and 
  • Increased sales.

In short, ChatGPT is more than just a tool for automation—it’s a powerful ally that can help realtors enhance their operations, improve their customer service, and drive their success in the competitive real estate market.

How To Use ChatGPT in Real Estate ( TOP 20 Prompts + Tips)

Using ChatGPT in real estate is all about asking the right questions. From property details to scheduling viewings, here are the top 35 prompts you can use, along with tips on how to make the most of this powerful tool.

House Listing Descriptions

Male realtor listing his housing list on touch-screen laptop with white wireless keyboards.

One of the most time-consuming tasks for realtors is crafting compelling house listing descriptions. Each property is unique, and it’s crucial to highlight its features and selling points in a way that resonates with potential buyers. 

With ChatGPT, you can create professional, engaging listing descriptions in a fraction of the time. All you need to do is provide a prompt that includes the key details of the property—such as : 

  • location, 
  • size, 
  • features, and 
  • unique selling points

and ChatGPT will craft a compelling description that highlights these aspects. For Instance : 

“Create a listing description for a 3-bedroom, 2-bathroom house in downtown Chicago with a modern kitchen, a spacious backyard, and a cozy fireplace.”

Tips: Put the power of ChatGPT extends beyond just creating listing descriptions. You can also use it to transform these descriptions into engaging social media posts.

For example, input prompt:

“Turn the listing description for the 3-bedroom house in downtown Chicago into an Instagram post” could result in :

Welcome to your dream home in the heart of Chicago! With a modern kitchen for your culinary adventures, a spacious backyard for those summer BBQs, and a cozy fireplace for winter nights, this 3-bedroom house has it all. DM us for more details!

Improve Your Emails & Texts Outreaching

In the world of real estate, effective personalized communication is key. Whether you’re reaching out to potential clients, following up on inquiries, or keeping in touch with past clients, the way you craft your emails and texts can make a significant difference. 

The good news, with ChatGPT, you can create personalized, compelling outreach messages that resonate with your audience.

ChatGPT can help you tailor your messages to the recipient’s needs and preferences, using a specific tone and language that aligns with your brand and goals. For instance, you can use a prompt like:

“Write a friendly follow-up email to a client who recently viewed a property.” 

ChatGPT will then generate a personalized, engaging email that encourages the client to take the next step.

Here are other prompts you can try for this : 

  • Write a professional email introducing our real estate services to a potential client.
  • Craft a friendly text message to a client confirming a property viewing appointment.
  • Compose a persuasive email encouraging a past client to consider our new property listings.
  • Create a sincere text message thanking a client for their business.
  • Generate a compelling email inviting potential clients to an open house event.
  • Write a text message notifying a client about a price drop on a property they’re interested in.
  • Compose an email explaining the home-buying process to a first-time buyer.
  • Craft a text message checking in with a client who hasn’t responded in a while.
  • Generate an email offering a market update to a potential investor.
  • Write a text message reminding a client about an upcoming closing date.

To make it more personal you can use prompts that include the recipient’s name or specific details about their situation or interests

ChatGPT prompt with the result displayed

Content Creation Ideas

In the competitive real estate market, standing out from the crowd is key. One way to do this is by creating unique, engaging content that resonates with your audience and showcases your expertise. 

Whether it’s blog posts, social media content, or newsletters, ChatGPT can help you generate fresh, compelling ideas that attract potential buyers and set you apart from the competition.

Prompts example you can try on : 

  • Generate ideas for a blog post about the local real estate market.
  • Come up with topics for a newsletter series for first-time homebuyers.
  • Create ideas for Instagram posts showcasing our latest property listings.
  • Brainstorm topics for a video series about home renovation tips.
  • Generate ideas for a podcast episode about investing in real estate.
  • Come up with a theme for a social media campaign promoting our services.
  • Create ideas for a blog post about the benefits of working with a realtor.
  • Brainstorm topics for an email series providing home staging tips.
  • Generate ideas for a webinar about the home-buying process.
  • Come up with a concept for a virtual tour of our top properties.

In creating content creation ideas, be specific with your audience!

The more you can define your target audience in the prompt, the more tailored the content ideas will be.

For instance, if you’re targeting first-time homebuyers, you could use the prompt: Generate blog post ideas for first-time homebuyers.

Customer Service

In real estate, customer service is paramount. From answering queries to resolving issues, providing top-notch customer service can set you apart from the competition and build lasting relationships with your clients. 

With ChatGPT, you can enhance your customer service by providing quick, personalized responses to your client’s questions and concerns.

Here are Prompts list you can try for customer service : 

  • Respond to a client’s query about the home-buying process.
  • Answer a question about the features of a property listing.
  • Provide information about our real estate services to a potential client.
  • Explain the steps involved in a property viewing.
  • Respond to a client’s concern about a delay in the closing process.
  • Answer a question about the local real estate market.
  • Provide advice to a first-time homebuyer.
  • Explain the benefits of working with a realtor to a potential client.
  • Respond to a client’s feedback about a recent property viewing.
  • Answer a question about financing options for buying a home.

Data Analyzation

Male and female realtors with house figure decor surrounded by data icons

As realtors, you must have tried many digital platforms to step up your real estate business and use data more than ever. 

But with so much data at your fingertips, it can be challenging to make sense of it all. That’s where ChatGPT comes in.

Imagine you’re a realtor in the bustling city of New York. You’ve recently launched a new property listing – a charming two-bedroom apartment in Manhattan. You’ve shared the listing on your website, and social media platforms, and even sent out an email blast to your subscribers. Now, you’re inundated with data – website traffic, social media engagement, email open rates, and more. How do you make sense of it all?

With ChatGPT, you can analyze this data and gain valuable insights. For instance, you could use the prompt: 

Analyze the engagement data from our social media posts about the Manhattan apartment listing.” 

ChatGPT could then provide an analysis of the likes, comments, shares, and other engagement metrics, helping you understand which posts were most effective and why.

Or perhaps you want to understand the demographics of the people who showed interest in your listing. You could use the prompt:

 “Analyze the demographic data of the users who interacted with our Manhattan apartment listing.” 

ChatGPT could then provide an analysis of the age, location, and other demographic information of these users, helping you tailor your future marketing efforts to this target audience.

Remember in this care being specific with your prompts is so important. The more details you provide, the more accurate and insightful the analysis will be.


ChatGPT is a powerful tool that can revolutionize the way realtors operate in today’s digital age. ChatGPT is more than just a tool—it’s a partner that can help realtors navigate the digital landscape, connect with their audience, and achieve their goals. So, whether you’re a seasoned realtor or just starting out, consider leveraging the power of ChatGPT to enhance your operations and drive your success in the real estate market.

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