After its launch in September 2016, Tiktok was considered a “cheap” social media by some. But now, Tiktok marketing is becoming one of the best social media marketing methods for brands. You should consider Tiktok marketing, of course you will wonder, why?
Tiktok is a platform that allows users to create short videos accompanied by music, filters, and other creative features such as adding clips to copy. Please note, Tiktok’s monthly users are 1 billion (Backlinko). As social media users around the world increase, Tiktok has become a phenomenon, although at first this platform received an unpleasant reception because the content that only contained people dancing was considered uneducational. But now, there is an increasing variety of content on Tiktok, such as video tutorials, education, brand reviews, and others that make this platform a potential social media for marketing your brand, which is often called Tiktok marketing.
What Is TikTok Marketing?
In simple terms, Tiktok marketing is a marketing method that uses Tiktok to promote your brand, product, or service. By implementing several tactics such as working with influencers, Tiktok ads, or creating interesting content to get high engagement from the audience. This will grow your brand organically and possibly increase your audience reach significantly.
To implement Tiktok marketing, Tiktok has provided Tiktok for Business which facilitates business people with additional features and tools for their business needs, such as audience engagement and performance analysis.
How to Use TikTok for Business
Know the platform
Knowing this platform can prevent you from being shunned by your target audience, why? By studying and knowing the habits of the audience or what content can organically be able to get audience engagement. But keep in mind, make sure you create content that is relevant to your business so you can learn about the engagement of audiences who are really interested in your business industry.
Audiences want unique content from you, because we know this platform is all about creativity and fun. Creating your own content is the easiest and cheapest way to promote your brand on Tiktok. The most important thing is, you don’t have to bother making videos. Just take out your phone and start shooting! Even though we see, sometimes the videos that are popular on Tiktok are weird videos, but don’t ever try content that forces you to create excessive content if that’s not your business style, the type of content must still be adapted to your business industry. Keep making videos simple, videos that showcase your brand in a simple and unique way will look much more authentic than forcing videos to go viral and fail.
Hashtag challenges are a way when you encourage and engage your audience to recreate your content and use your branded tags in that content. Interesting and fun hashtag challenges not only promote your business but also increase audience engagement.
Collaboration with Tiktok influencers
Working with influencers on Tiktok can expand your audience reach, the article is that Gen Z is usually against anything that looks traditional, and marketing is no exception. Collaborating with influencers can help you build a relationship with this generation, because we know most of the social media users are Gen Z. All businesses want to get good results from Tiktok influencers, of course here you have to make sure to choose influencers that are suitable for your target audience and industry your business.
It took a while for Tiktok to add advertising options to their platform, they are very aware of the development of their users and take advantage of this.
- Infeed Native Content: This is the type of content that appears when the user scrolls through the feed. This type of ad is similar to Instagram story ads and has features such as clicks that lead to sites or products, and app downloads.
- Brand Takeovers: These ads appear the first time you open the platform, this is a fully served type of ad but the user has the option to skip it after 5 seconds.
- Hashtag Challenges: Apart from trending hashtag challenges, you can also promote hashtags to a wider audience.
- Branded Lenses: These are ads that create 2D or 3D lenses for fairs or photos that use the theme of your business.
Tiktok marketing offers services for businesses in the right targeting, so you can ensure you reach the right audience and are interested in what your business has to offer. Contact us for more information about Tiktok marketing, make sure you use it the right way!