All this time, you might think that branding and marketing are the same things. But that’s a big mistake! In fact, there are so many differences between branding and marketing that you should know as a businessman, because the implementation of these two things is very different. Understanding the difference between branding and marketing is important, this is so that the business marketing strategy that you will implement is not wrong and in vain. Business people who understand the difference between these two things have the potential to generate greater profits, because even though branding and marketing are different, these two things are interrelated for the progress of a business.
- What is Branding?
- What is Marketing?
- Difference Between Branding and Marketing
- Branding and Marketing Relationships for Your Business
What is Branding?
First of all, we will discuss what branding is. Branding is a word that comes from the word brand. We can define branding as an activity to build the image of a brand, such as a name, logo, slogan, packaging used, and an icon that is very attached to the minds of consumers and is familiar with the brand. So, branding is an effort and a way to create a positive impression of the brand and determine the best way to be known and familiar to consumers. If the branding of a brand is good, this will make it easier to carry out marketing strategies and have an impact on sales.
What is Marketing?
Marketing is a strategy carried out by companies to promote the product or services offered, or in other words marketing is a process to build relationships between companies and their consumers. Marketing can be done in various ways, such as advertising, knowing market demand, creating interesting content, SEO, etc. All of these methods can be applied on various existing platforms, especially on digital platforms, of course with the right strategy so that the marketing of products or services can run as expected.
Difference Between Branding and Marketing
Based on the definition, of course we realize that branding and marketing are different things, right? But if you’re still confused, here’s a table of the differences!
|Used to retain consumer’s attention on the brand||Used to attract attention and bridge the company and consumers|
|Done so that the brand can be known and recognized, thus building loyal buyers||Done to bring in or increase sales|
|Done before marketing, because it is the foundation that determines the right strategy to run the brand||Done after branding because it will have a more targeted strategy. Marketing that is done before branding will not have the identity of the brand|
|Is forever. Branding must continue to grow and improve because this identity is then brought to maintain the brand on the initial foundation it was formed||Temporary. This means that marketing strategies have a beginning and an ending. A brand can have a changing way of marketing and must always be improvised from its marketing strategy|
Branding and Marketing Relationships for Your Business
Although branding and marketing are different things, these two things are closely related to each other. In the application and process, branding and marketing have the same goal, to get sales. But keep in mind, as explained above, it’s better to do branding first before doing marketing. Branding is done first so that the brand has a strong positive image for consumers, after that marketing is done to connect the brand with consumers. Because if the branding of a brand is still not good, no matter how good the marketing strategy is, it will not get results. Vice versa, no matter how great the marketing strategy is, if the branding of a brand is not good, consumers will doubt the brand because it does not have a strong image. Therefore, branding and marketing must go hand in hand for a brand.
Such is the difference between branding and marketing, however, these two things complement each other. These two things must always be synergized by business people in order to achieve successful business goals. There is nothing better than these two things, because they complement each other. However, having strong branding and great marketing is a must if you want your business to be successful. SATUVISION is ready to help you in branding and marketing your business, contact us for consultation and further information!