Youtube in marketing is a marketing technique by making videos and uploading them to the platform with the aim of promoting your brand, product, or service, and converting it to increase sales. Of course you will wonder, why Youtube can be so strong in marketing? Let’s discuss it together!
- Looking for inspiration
- Audience research
- Learn about your competitors
- Optimize SEO
- Schedule video upload
- Optimize channel
- Youtube Ads
- Collaborate with influencers
This platform is not only a mere entertainment channel, but also a powerful marketing tool. This will have an impact on marketing, as it helps you to increase your traffic, customer base and also reach a wider audience.
Youtube in marketing can also help improve SEO so that it can bring out the brands, products, or services you offer in search engines, that is by making interesting promotional videos about your business industry. Besides that, one more reason for you to take advantage of Youtube in marketing is that this platform can advertise your promotional video on other shows, this will be useful to reach a wider audience who may become your new customers.
Until now (January 2022), Youtube’s monthly active users are 2.3 billion people (Global Media Insight). This is a fantastic number! There is no denying that Youtube is the second largest search engine after Google.
By now you should know why Youtube in marketing is such a powerful marketing strategy. But that’s not enough, surely now you’re wondering what the best Youtube marketing strategy you need to practice, right? It’s time to talk about that now!
The Best YouTube Marketing Strategy You Need to Practice
Looking for inspiration
When searching for videos on Youtube related to your industry, seek inspiration from those videos by positioning yourself as the consumer. Compare your videos with the videos that have the most audience engagement, so you’ll know what’s interesting about them. You’ll learn what you can improvise from your video to drive that audience to your video.
You can view various quantitative statistics about your channel and the behavior of your video audience including view count, watch time (including average), revenue generated from Youtube Adsense and audience engagement rate. You will also find valuable audience demographic data here, which will provide information about the age, gender, and location of your audience. In addition to quantitative statistics, there are also qualitative statistics in the form of direct audience engagement through the comments column that you can take into consideration to improve the quality of your videos for future marketing strategies.
One more thing, you can interact directly with your audience, ask questions, or ask for opinions to better understand what the audience wants from your content, which is called Youtube Community Pages.
Learn about your competitors
There is no business without competitors, including on Youtube too. Studying competitors’ strategies is very important, if you want to get ahead of them. You can browse videos of competitors in your industry and learn about which videos are getting the most and few views. This way, you’ll know what content your audience in your industry likes, which you can immediately apply to your content strategy. Don’t forget, too, to analyze the titles, keywords, hashtags, and descriptions used by competitors to optimize their video searches. You can improvise on this section, make sure to use catchy sentences or what is called “clickbait” to increase your rankings.
If you want your video to rank at the top of the search, the thing to do is optimize it for search. Make sure you choose the right title and keywords that are relevant to the video. Remember, include keywords that match general audience searches, so this can convert more clicks.
Schedule video upload
It is important for you to schedule video uploads on Youtube. Make it a habit for your audience to watch your videos by scheduling video uploads, in this way your audience will return to your channel to see more content.
You can add relevant details to your channel profile such as banner images, bio, keywords, or link your contact information and social media. Keep in mind, make sure the addition of these details is interesting and in accordance with your business industry. Optimizing the channel in this way can provide consistency in increasing the number of views and may convert into subscribers.
Create playlists entirely using your own videos. When Youtube videos are set into playlists, they will play automatically until the last video in the playlist. This will keep your audience on your channel longer, but keep in mind the videos you create a playlist for must have logical engagement with each other and be properly organized from start to finish.
Youtube video viewers don’t always come from the country of manufacture, so it’s important that you create subtitles to expand your audience reach. For the right first step, try to make subtitles in English because we know this language is an international language that can be applied in all countries in the world.
Taking advantage of Youtube ads, the most important thing you have to do is make the audience forget that what they are watching is an ads. But keep in mind, create compelling ads to make sure your audience doesn’t think of them as unpleasant spam. There are several ad variations that you can apply to your Youtube ads such as skippable ads, non-skippable ads, Bumper ads, display ads, and sponsor cards.
Collaborate with influencers
Showcasing your brand, product, or service with influencers is a fantastic way of marketing your strategy. Connecting influencers with your industry can generate returns you might never expect, but you should do some research on the influencers you’ll be working with. Make sure the influencer is relevant in your industry so that the audience is more sure, and has a lot of followers of course because you might get new customers from these influencers.
Yep, that’s the discussion on how powerful Youtube in marketing is and the best strategies you can practice to your Youtube marketing strategy. Utilizing social media in this digital era has become a must if you don’t want to be left behind by your competitors. Don’t worry, SATUVISION can be your partner in marketing your business. Contact us for more information!