HubSpot for Hotels: Learn How Hubspot Might Double Revenue & Growth for Hotels [Real-Life Study Case]
In today’s digital age, the necessity for hotels to refine their online marketing strategies is more apparent than ever. Given the trend of travelers conducting online research before booking their stays, getting a grip on digital marketing is becoming more and more crucial.
HubSpot’s success is largely attributed to its customer-first marketing, making it the not-so-secret tool for hotel businesses to navigate this challenge.
With HubSpot’s innovative solutions and emphasis on inbound marketing, many hotels have been able to double down on their growth and revenue by providing a seamless and personalized guest experience.
So, what’s the magic behind using the HubSpot tool for hotels to deliver this seamless and personalized guest experience for Hotels?
In this blog, we’re going to explore the ins and outs, sharing real stories from hotels that have witnessed growth and revenue spikes courtesy of HubSpot. Check it out!
Table of Contents
What is HubSpot and Its Benefits for Hotel Business?
HubSpot is a cloud-based software platform designed to help businesses boost the marketing and sales efficiency of businesses. HubSpot is famous for offering a data-driven range of tools and resources for inbound marketing, sales, customer service, and content management.
The 5 main offerings of HubSpot include:
- Marketing Hub
- Sales Hub
- Service Hub
- Commerce Hub
- CMS (Content Management System) Hub, and
- Operations Hub.
Now, you might wonder, “What’s all this got to do with my hotel business?”
HubSpot offers a wide spectrum of features, from crafting email campaigns to managing social media, overseeing customer relationships, and analyzing performance data.
For the hotel business, this opens the door to a holistic system that not only draws potential guests with compelling content but also keeps them engaged with personalized communication and impresses them with exceptional guest experience – ensuring they leave with a good experience that they can’t help but book a stay at your hotel.
Moreover, the data-driven insights provided by HubSpot give your hotel business the clarity needed to navigate marketing and sales strategies effectively. Evaluating the impact of various campaigns according to the data (not guessing) ensures you hit the mark for maximum effectiveness and ROI.
In summary, HubSpot is the wingman your hotel never knew it needed. With its ability to subtly integrate into your existing systems and a toolkit designed to attract, engage, and delight, it’s the secret ingredient to making your hotel the talk of the town.
FREE RESOURCE: Hotel Competitor Analysis Template PDF for A Leading Edge in Hospitality
A Real-Life Success Story of HubSpot for Hotels
The Fives Hotels & Residence: Hubspots and Meta Ads Integration That Bring 50% Growth Increase
We take pride in giving our customers a one-of-a-kind experience – Sandor Winkler, Vice President of Sales & Marketing of The Fives Hotels & Residence
The Fives hotels and residences Located in the Riviera Maya, Playa del Carmen, and Puerto Morelos provide a collection of resorts with access to an exclusive, private Beach Club, boasting breathtaking Caribbean Sea views from its elegant rooftop suites.
Problem: The problem at hand is the optimization of Meta ads, which the company has been using as its primary means to generate leads and capture customer information for follow-up calls. The Fives Hotels & Residences places a great emphasis on providing a unique and personalized guest experience, which requires them to have access to specific information such as customer history, reasons for staying, and geographical location. This information is essential for sending tailored messages, offers, and promotions to their customers.
How Hubspot Comes in Handy: Integrating Hubspot CRM software with Meta Ads’s Lead makes it easier to capture and reach out to past guests. This integration helps to classify leads as active and categorize them according to their source. As a result, the information can be easily shared, and the team can promptly respond to lead queries.
In a nutshell, Five Hotels & Residence integrates with Hubspot Meta ads to:
- Generate Leads at Scale
- Sync Leads in Real Time
- Automated Sales Follow-up
Results:
- 10x Revenue Through Direct Channels
- Business Growth 50%
Bluesun Hotels: Efficient & Faster Lead Response Time That Brings 98% Revenue Increase
Bluesun Hotels & Resorts is a leading hotel chain with 12 beachfront hotels and 1 campsite on the Adriatic coast, an airport on the Island of Brač, and other assets located in popular tourist destinations in Croatia.
The Solved Problem:
- Increased Website Traffic: Before HubSpot, Bluesun needed help with personalizing marketing messages and efficiently targeting specific audience segments, which limited their website traffic and lead generation capabilities.
- Doubling Revenue in Just One Year: Bluesun faced challenges in managing their sales pipeline and customer interactions effectively, which slowed down their deal closure rate and impacted revenue growth.
- Enhanced Customer Satisfaction: Before implementing HubSpot, Bluesun needed help providing efficient customer support. They were reliant on non-integrated software solutions for managing customer communications, which hampered their ability to offer timely and cohesive support.
- Increased Operational Efficiency: Bluesun needed a more streamlined approach to data management, formatting, and daily task prioritization for their sales representatives. They also required a more efficient method for performing intricate calculations for report generation and managing their loyalty program database.
How Hubspot Comes in Handy:
- For Increased Website Traffic:
Marketing Hub: Improved digital marketing initiatives and personalized marketing messages through automation, targeting specific audience segments efficiently. Analytics features enabled performance tracking and data-driven budget allocation. - For Doubling Revenue in Just One Year:
Sales Hub: Streamlined the sales process with CRM features for effective pipeline and customer interaction management. Sales automation features boosted productivity by automating repetitive tasks. - For Enhanced Customer Satisfaction:
Service Hub: Facilitated better customer support processes with help desk features for efficient inquiry management across multiple channels. The knowledge base feature improved self-service offerings, reducing support request volume. - For Increased Operational Efficiency:
Operations Hub: Streamlined data formatting and task prioritization. Custom Script and API usage for intricate calculations and efficient data management, enhancing communication with the loyalty program database.
Results:
- 98% Revenue Increase
- 83% Leads Increase
- 60% Faster Lead Response Time
Implementing HubSpot CRM in Hotels: 4 Best Practices
Tailoring CRM for Hotel Needs
Customize HubSpot’s CRM to align with the specific needs of your hotel. Create custom fields to capture relevant guest information, ensuring a tailored approach to guest services.
Targeted Marketing Campaigns
Leverage HubSpot’s CRM for highly targeted marketing campaigns. Send personalized offers, promotions, and event invitations to specific guest segments, enhancing the effectiveness of your marketing initiatives.
Automated Email Workflows
Design automated email workflows within HubSpot CRM to nurture leads and enhance customer relationships. Deliver timely and relevant communications throughout the guest journey for a personalized experience.
Integration with Booking Systems
Seamlessly integrate your booking systems with HubSpot CRM to centralize data. This integration provides a unified view of guest interactions, facilitating more personalized services and improving operational efficiency.
Here are several reservation Apps that are integrated with HubSpot CRM:
READ MORE: How to Increase Direct Bookings for Hotels in 2024
Conclusion
HubSpot for hotels as a tool to manage your hotel is more than just a platform; it’s a strategic solution for hotels seeking to redefine guest relationships and operational excellence. Embrace the power of HubSpot for hotels and witness the transformative impact on guest satisfaction and overall business success.
Frequently Asked Question
Bluesun Hotels experienced a doubling of revenue with the assistance of HubSpot. Learn about the impressive outcomes, such as reaching 800,000 website visitors in a month and surpassing all previous booking and revenue goals, achieved through using HubSpot.
