Who are LinkedIn users? Have you heard the term LinkedIn Ads? Marketing in business is not always only for consumers or better known as B2C (business to consumer), but marketing can also be done with other business people. This marketing model is usually known as B2B or business to business, of course this type of marketing has different marketing targets from B2C. Therefore, not all B2C social media marketing will be compatible with B2B.
LinkedIn is the most suitable social media to run B2B marketing, by utilizing LinkedIn Ads. In this article we will discuss what LinkedIn Ads are, even though you are already used to using LinkedIn but maybe you are still unfamiliar with LinkedIn Ads, right?
- What are LinkedIn Ads?
- Types of LinkedIn Ads
- Excellence of LinkedIn Ads for Business
- How Does LinkedIn Ads Work?
What are LinkedIn Ads?
LinkedIn is a social media that has a professional network with 828.1 million users worldwide as of April 2022 (Kepios). This makes it one of the largest social media platforms in the world and makes it easier for marketers to market their business.
For this marketing LinkedIn provides LinkedIn Ads, which is an advertising feature filled by professionals from various business fields. If your business is targeting B2B marketing and expanding your business network, LinkedIn Ads is the right answer. Compared to other social media, using this feature can provide up to 80% of B2B marketing leads if used effectively.
Types of LinkedIn Ads
LinkedIn Ads has several different ad formats that you should know about. Before moving on to the advantages, we will discuss the types first!
Sponsored Content is the most common type of ad, the flow is the same as when you are scrolling through social media. These ads are just like promoted social media posts and will mix with social media feeds. There are 3 types of Sponsored Content that you can choose from:
- Single Image Ads
- Video Ads
- Carousel Ads
This type of ad usually uses a high CPC (cost-per-click), this will drive high ad yields and drive leads, build brand awareness, and increase business partner engagement.
This type is an ad that allows you to have two-way communication with potential business partners. As the name suggests, Sponsored Massaging allows you to send instant messages to target B2B partners through direct massage. This is an effective way to build professional communication to your B2B partners. Why? Because usually B2B has a large scale, of course the bidding process, discussion, and all kinds of offers must be kept confidential. This way, you can measure the effectiveness of this marketing based on the engagement and response from your B2B targets.
This type of ad appears at the top of the LinkedIn page, the visibility of this ad makes it effective for raising awareness and reaching target business partners. These ads don’t require complicated materials, with pressurized materials you can reach your target B2B partners through good copywriting techniques.
Dynamic ads are a type of ads that can be personalized. This is what makes these ads unique and interesting. When this ad appears on your LinkedIn page, it will show your photo, name, place of work, and job title. Every consumer will see a special version for themselves in this ad, this is what makes this ad unique and interesting as described above. These ads have 3 types of formats:
- Follower Ads
- Spotlight Ads
- Job Ads
Why is this ad doing such a strategy? The goal is of course to get the involvement of consumers.
Excellence of LinkedIn Ads for Business
Before getting into how LinkedIn Ads work, it’s a good idea to discuss what are the excellence of LinkedIn Ads that are not found on other social media, let’s go!
Here are the excellence and benefits that you will get by using LinkedIn Ads:
- Access networking to more than 828.1 million people worldwide
- Control your own ads budget
- Free to schedule the start and stop of ads
- Choice of various types of ads
- The opportunity to get better and more leads than other platforms
- There is a Campaign Manager dashboard for ad settings and monitoring ad performance
- Can be integrated into other CRM tools
How Does LinkedIn Ads Work?
Not much different from how other social media platform ads work, LinkedIn Ads works with a bid budget system. This way, you can manage your ads as a whole, such as budget and target users according to the specified criteria.
You will be provided with the Marketing Campaign Manager tool by LinkedIn. With this tool, you can set and monitor the performance of launched ads.
With LinkedIn Ads, as a businessman you don’t have to worry anymore about B2B marketing which looks very complicated. But in reality, of course not, right? By taking advantage of these ads, it will certainly help you expand your business partners and increase their engagement. Ready to grow your business? Take advantage of LinkedIn Ads now for your business! We, SATUVISION are ready to assist you in this marketing strategy. Contact us if you have any questions, don’t hesitate!