In this digital era where there are many competitors, you may be confused about how to stand out from the crowd. The marketing strategy that you should try is Search Engine Marketing or SEM. Then what is SEM? Why should you use this for your digital marketing?
- Search Engine Marketing (SEM)
- Example of Search Engine Marketing
- Benefits of Search Engine Marketing for Your Business
Search Engine Marketing (SEM)
Search Engine Marketing or SEM for short is a method to advertise your website on search engines. Unlike SEO, which brings in traffic organically (because with this method, you have to optimize your website every time), SEM brings in traffic with paid ads that appear on search engines like Google.
Many business people out there are competing to get the attention of audiences who are in the same niche, making the competition in the digital marketing world even tighter. SEM is one of the methods in this digital marketing. If you use this method properly and correctly, SEM can help your business thrive in this increasingly competitive digital era.
Example of Search Engine Marketing
One of the most famous SEM and has the largest user base is Google Ads.
Usually, the format in SEM is in the form of text and PLAs (Product Listing Ads/Shopping Ads) which allow the audience to view product information, such as prices, reviews, and visual ratings.
To make it easier, we will give an example by entering the keyword “used motorbike”. Usually, websites that use SEM will appear at the top or bottom of the search engine page, the keywords that we have shown appear at the bottom of the search engine. Websites that use SEM are also equipped with the words “Ads” or “Iklan“.
This is where the terms of Pay-Per-Click (PPC) appear, which means that advertisers will pay to Google every time their ads are clicked by the audience.
Benefits of Search Engine Marketing for Your Business
SEM works by giving the audience more specific and detailed keywords than SEO. By using SEM, you can use a wider variety of keywords and have a more accurate purchase reference.
In addition, your website will appear on the first page of search engines as an advertisement. This position will affect the Click Through Rate (CTR) or the number of people who click on your ads. The better position of your ads in search engine results, the higher CTR level.
When your ads gets a lot of clicks, chances are your audience will immediately look for what they want to buy on your website. That way, conversions will increase.
Determine Target Market
You can define a specific target market with SEM through audience characteristics in Google Ads, such as location, age, and gender.
In addition, you can target audiences who use certain niches such as the example above “used motorcycles”. So you can target the specific audience of the ads you offer, so that the ads will be more effective at increasing sales.
Because SEM is something that is paid and will be immediately appeared on search engine pages, it will certainly provide faster results than SEO. Unlike SEO, your website cannot immediately appear on the first page of search results because you need to periodically optimize your website.
Thus the discussion about the meaning of Search Engine Marketing or SEM and its benefits for your marketing in this digital era. Although it looks easy, its implementation requires experience in order to achieve maximum results. SATUVISION can help you in SEM, we will be your marketing partner in this digital era. Do not hesitate to contact us!