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SEO Instagram Optimization to Expand Consumer Reach

SEO Instagram Optimization to Expand Consumer Reach header
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SEO optimization is not only used to increase website rankings in search engines, but now social media platforms have started using SEO to make it easier for users to search, you know, one of which is SEO Instagram. By optimizing SEO Instagram, this will increase the ranking of Instagram accounts in search engines. The benefits? Of course, to make it easier to find by potentional followet that relevant to your business. Curious how to optimize it? In this article, we will discuss it in full!


Quick View

What is SEO Instagram?

orange seo text with an earth-shaped O symbolizing the digital world network | seo instagram

SEO Instagram is an activity of optimizing content from the Instagram account itself. This optimization is done to increase the ranking of your business Instagram account in search engines, so that your content is more easily found by potential followers.

This SEO Optimization method is important to do so that your Instagram business account continues to grow for better prospects. Starting from increasing brand awareness, building a strong community, increasing the number of followers, and increasing user engagement with content.

How to Optimize SEO Instagram

SEO writing with orange loop | seo instagram

Optimize Instagram Profile

The Instagram search field is a place where users will search for an account profile or Instagram content. This is where Instagram will show accounts or content that is relevant to the user’s search keywords. Therefore, it is important to optimize your Instagram business profile. There are several ways to do this:

  • Use the “public” account profile settings
  • Use profile photo with brand logo
  • Create a business brand with an easy-to-find name
  • Turn your Instagram account into a business account
  • Add your business website link on Instagram bio

Maybe to you the above seems trivial, but this is the first step for SEO Instagram Optimization. So don’t ignore it!

Enter Keyword on Display Name and Username

Using keywords that are relevant to your business is a must, this is because users will search Instagram profiles based on their keywords. When a user types in a keyword, the Instagram search field displays a profile containing the keyword in question.

Add Keywords to Instagram bio

In addition to displaying the name and username, it is also necessary to use keywords in the Instagram bio. Basically, the keywords in the Instagram bio will support the display of your business Instagram profile name and username. So, the chances of your profile being found by users will be higher.

Use Alt Text

Not much different from image alt text on the website, you can also add alt text to Instagram post images. By adding alt text, it can help your posts rank higher in the Instagram algorithm. The more information, the easier it is to find. Because, this alt text will describe the image of your post.

Use Keywords In Hashtags

Hashtags on Instagram posts are the same as SEO on websites. You can add hashtags that still match your business keywords. By utilizing this hashtag, it will be easier for users to find your content in the Instagram search field.

Here are some tips for choosing a good hashtag:

  • Do some research on the hashtags your competitors are using
  • Monitor hashtag performance, you can use hashtagify.me tools
  • Avoid spamming hashtags

Pay Attention to The Keywords In Content Captions

Increasing Instagram account profile searches can also be affected by captions that are relevant to your business. Captions must also be made as attractive as possible, this is so that users who are looking for content according to keywords are interested in following your business Instagram account.

Currently, Instagram is already using machine learning to determine which content to display on Google’s search engine. One of them is by adding keywords in the caption, machine learning can sort out which content is relevant to the user’s search.

See Instagram Account Progress On Instagram Insight

And lastly, always see the progress of your SEO Instagram optimization by watching its progress through Instagram Insights. This feature is provided by Instagram so that you can always see the progress of your Instagram business account. By knowing this performance, you can perform analysis and develop a better SEO strategy for your business account.


So, after reading this article, you should start optimizing your SEO Instagram, right? Not without reason, this is so that your business Instagram account profile is easy to find in search engines. That way, you can get many benefits ranging from brand awareness, building a strong community, increasing the number of followers, and increasing user engagement with content. If you have a little difficulty in SEO  Instagram optimization, SATUVISION is ready to help you. Don’t hesitate to contact us, of course you want your business to reach a wider range of potential followers, right?

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