Scenic view of Pura in Bali, Indonesia

The 10 Best Online Travel Agents in Indonesia to Make Your Vacation Easier 

Are you looking for an easy and simple way to plan your vacation in Indonesia? Online travel agents (OTAs) are the answer!

Providing a practical solution with comprehensive information about sought-after accommodations all within one platform, OTAs have become extremely popular in recent years in Indonesia.

Through the features offered by OTAs, such as flight and hotel price comparisons, user reviews, and complete tour packages, people are increasingly realizing the benefits and convenience offered by OTAs in planning their trips.

However, with so many online travel agents in Indonesia available, which ones have the best presence and are most frequently used in Indonesia? In this article, we will discuss the best online travel agents (OTAs) available in Indonesia.

Discover a list of trusted TOP 10 OTAs as well as other useful information about OTA. Check it out!

Alongside technological advancements and the impact of reduced foreign tourist numbers due to the COVID-19 pandemic in 2021, the travel business industry has experienced rapid growth over recent years.

In fact, by March 2023, Bali received around 1.03 million international tourists—an increase from just 51 foreign tourists back in 2021.

Not only that but domestic tourism interest is also high. Based on Google search popularity data for Indonesian destinations, domestic destinations receive more attention.

Google Destinations Insight of Indonesia's Domestic & International Searchers

This can be seen when post-COVID-19 pandemic travelers tend to seek more secluded and untouched locations to avoid crowds while prioritizing their health.

Places like Labuan Bajo, Yogyakarta, Lombok, and small islands across Indonesia are becoming increasingly popular due to offering unique experiences with strong local cultural vibes.

Despite ongoing challenges ahead of us, the trend of travel business development indicates positive recovery potential along with an increasing number of international tourist visits each year.

Why OTAs Are Important for Travelers & Businesses in Indonesia

In the competitive tourism industry, OTAs play a crucial role in providing benefits to travelers and businesses in Indonesia.

For travelers who appreciate practical experiences, OTAs provide convenience and ease in finding the cheapest travel options or complete vacation packages according to their budgets and needs.

Meanwhile, for businesses such as local hotels or airlines, collaborating with OTAs can help increase brand exposure and the number of bookings received.

To facilitate visitors of this blog, whether they are travelers or business owners in the hospitality field, here is a list of some benefits:

For Travelers:

  • Variety of Choices and Price Comparisons: OTA provides a practical and easy way to compare prices for various travel-related services including flights, train tickets, car rentals, and cruises. They offer diverse experiences and price ranges for travelers looking for something specific or seeking inspiration.
  • Competitive Prices and Attractive Offers: OTA is highly popular among travelers looking to get the best prices and attractive offers. They allow people to search for trips within their predetermined budgets while comparing their options all in one place.

For Businesses:

  • Global Reach: Collaborating with an OTA not only helps businesses reach more tourists worldwide but also provides an opportunity to interact with tourists as they research, plan, and book their next trip.
  • Marketing Programs: Many OTAs offer marketing programs that help hotels strengthen brand awareness and connect with customers. These programs are particularly valuable for hotels aiming to differentiate themselves from competitors.

The 10 Online Travel Agents in Indonesia You Must Try!

Male traveler is happily booking his accommodation on top online travel agents in Indonesia with his laptop


One of the largest and most popular OTAs in Indonesia offers various travel services ranging from flight tickets, reservation hotels, and promotion packages, to tourist activities.

Payment Methods: Traveloka accepts a variety of payment methods such as credit cards, bank transfers, e-wallets (such as OVO and GoPay), and offline payments (at minimarkets or ATMs).


Provides a wide selection of domestic and international flight tickets, hotel reservations, and complete vacation packages at competitive prices.

Accepted Payments: Tiket.com accepts payments through credit cards, bank transfers, e-wallets (including OVO and DANA), and offline payments via convenience stores.


A global platform offering various accommodations such as hotels, villas, apartments, and more with easy scheduling and a flexible cancellation policy.

Accepted Payments: Booking.com offers a wide range of payment options including major credit cards, debit cards, and PayPal, and in some cases allows for pay-at-hotel options.


Offers comprehensive travel options from flights to accommodation and car rentals all within one user-friendly platform.

Accepted Payments: Expedia accepts major credit cards like Visa and Mastercard for online bookings.


A unique accommodation rental platform that offers local homes or exclusive villas for a more personal and authentic stay experience.

Accepted Payments: Airbnb provides various payment options which include major credit/debit cards, PayPal in select countries, Google Pay, Apple Pay (on iOS devices), Alipay (in China), WeChat Pay (in China) along with other localized digital wallets.


Focuses on budget-friendly lodging options like hostels for backpackers or travelers on a limited budget.

Accepted Payments: Hostelworld accepts most major credit/debit card providers such as Visa & Mastercard along with additional localized options depending on the country of booking.


An Asia-based OTA offering an extensive network of accommodations ranging from luxury hotels to affordable guesthouses worldwide including popular destinations in Indonesia.

Accepted Payments: Agoda accepts various payment methods including credit cards (Visa, Mastercard, American Express), debit cards, and PayPal, and in some cases allows for pay-at-hotel options.


Directly connects travelers with holiday home rentals owned by individuals to provide privacy and comfort similar to staying in their own homes.

Accepted Payments: Vrbo accepts major credit/debit cards like Visa and Mastercard for online bookings.


Focused on providing business-to-business (B2B) services for hotels, travel agents, and tour operators with broad global reach.

Accepted Payments: Hotelbeds is a B2B platform that works with travel agencies and other businesses within the travel industry. Payment methods may vary depending on the agreements between Hotelbeds and their partners.


A multinational OTA offering a wide range of choices for flight tickets, accommodation, vacation packages, and transportation worldwide including Indonesia.

Accepted Payments: Trip.com accepts payments through credit cards (Visa, MasterCard), debit cards, or bank transfers via Alipay

Most Favorite OTA Platforms in Indonesia

According to the latest survey in December 2022, approximately 63.1 percent of respondents in Indonesia stated that they had used Traveloka, followed by Tiket.com and Pegipegi.com.

In this comparison, approximately 15 percent of respondents did not know which OTA application they had used before.

Traveloka is an Indonesian startup that has become a unicorn company providing airline ticket booking, hotel booking, and more.

With its high popularity and various standout features such as flexible payment options and attractive offers, it is no wonder that Traveloka has become one of the favorite OTA applications in Indonesia. Its success in providing easy and convenient booking experiences for customers has earned it a special place in the hearts of the Indonesian people.

Read More: Google Business Profile for Hotel: A Comprehensive Guide (2023)


In today’s digital era, online travel agents in Indonesia have become practical and efficient solutions for travel enthusiasts and tourism businesses in Indonesia. Through this article, we have provided a list of the top 10 best online travel agents that can help you plan an unforgettable vacation. Just feel free to explore each OTA on our list and choose the one that suits your needs and travel preferences.

Yes it is ! Traveloka is one of the largest and most popular OTAs in Indonesia and offers various travel services ranging from flight tickets, reservation hotels, and promotion packages, to tourist activities.

OTAs are more focused on providing access to different types of travel service providers, while VHOs have direct control over the accommodation properties they offer.

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