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10 Tips – Facebook Marketing for Small Business

10 Tips - Facebook Marketing for Small Business header
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Facebook marketing can be hard for small business owners. There are many things to do to make it easy. To help you, we give our top 10 tips for Facebook marketing for small businesses.


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  1. Profile Page Optimization
  2. Content Calendar
  3. Post with Intent
  4. Competitors
  5. Building Your Community
  6. Retargeting Audiences
  7. Boost Posts
  8. Call To Action
  9. Analytics
  10. Test Different Ads
Facebook Marketing for Small Business

1. Profile Page Optimization

Make sure your profile page has all of your information on it, that it is complete, correct, and up-to-date. Once you get 25 followers, choose a vanity URL. The vanity URL is the name for your business page. It will usually be the name of your company or something that relates to your brand.

Your profile page should have a link to your website so people who visit can find it. Your website should also have a link to your Facebook profile page. Add a picture of your company logo as the main picture on your Facebook profile page.

2. Content Calendar

To do Facebook marketing, you need to post content often. To make sure that you do this, create a calendar that includes; industry and social events, seasonal trends, popular topics, and interactive content. If you send people messages and they send them back, then you can be sure that they will come to your profile again.

Once you have built your list of content, you can use “Facebook Creator Studio” to schedule your content. Next, you can save lots of time by planning all the content for the month at once.

3. Post with Intent

Posting is important, but don’t just do it for the sake of posting. If you want to get a good return on your time, make sure that you have a clear purpose when you post.

When you are preparing your content, try to think about how the people who are reading it will see it. You are writing this for them. Be friendly, engaging, and informative.

4. Competitors

In the Facebook marketing game, many people and companies need to do good work. You should try to find out about what they’re doing. If you know something that they don’t, you can use it as a way to help your company be better than theirs!

Benchmarking is a good way to see how other companies do things. You can see what kind of posts they make and if their paid ads work well. To find out about the top players, you need to look at how much money they spend and the ROI they get from their ads.

5. Building Your Community

You can create a Facebook group for your customers. The more they trust you, the more likely they are to buy from you. Facebook groups are not for everyone though. You have to think about if your audience needs it and what conversations would engage them.

Why would people want to join your group? People like to have a space where they can put things. Offer to give back to the community and help people. This will make them feel good. And they might become your friend!

If you want people to buy your stuff, then try to make friends in the community. They will like you and they will listen to you.

6. Retargeting Audiences

Facebook retargeting is a type of advertising that targets people who have visited your website and did not buy anything. You can find them on Facebook and advertise to them. The first step is to create a custom audience from people you already know.

Go to your Facebook Ads Manager and set up a Custom Audience. You can pick the target audience from the dropdown menu. It will create a pixel code that you need to put on your website.

You can tell people about your email list or eCommerce store again by using the Custom Audiences feature. You will be able to show ads to a custom audience that you created.

7. Boost Posts

When you post content on Facebook, it doesn’t show it to all your followers. Facebook does this so that businesses are motivated to pay a small fee for their content. You can grow your followers and make a lot of money by spending a few dollars on a post. When you promote the post, invite people to like your page and follow you. This will help you get more followers.

8. Call To Action

Call-to-actions are the most important part of all your content. Your CTA should tell people what to do next like to follow you on social media or to visit your website. It needs to be short and easy for them. Remember that people want all the information they can get quickly

This may sound too simple but studies prove that people are more likely to click a button or similar if you ask them to do so.

9. Analytics

Facebook Marketing offers a lot of information you can see for free. The information includes what is going well and what is not going well, and it also tells you about the people who buy from you. You should look at the information so that your marketing campaigns are better for your needs.

Try to learn from your Analytics and improve your current strategy based on what you see on your Analytics.

10. Test Different Ads

Facebook advertising is a process of figuring out how to make ads people like. Trial and error will help you know what works and what doesn’t. To figure out what is the best way to advertise your company, you can create multiple ads. You can make a video or post something different. Then you will see which one is more successful and leads to more customers. After testing for a little while, you will know what kind of ad works best for your company.


For reliable and trusted Facebook Marketing for small businesses, contact SATUVISION for more information. We are a professional digital marketing agency that can fulfill your business marketing needs, especially in the digital sector!

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