In the previous article, we discussed what a Unique Selling Point (USP) is. By building this USP, of course your business will get a significant advantage, especially in sales. Considering the fact that unique selling points are also one thing that makes a business superior to competitors (Shopify).
On this occasion, SATUVISION will provide 4 tips to create an effective USP for your business. Let’s take a look!
Make a unique list
First of all, make a list of the uniqueness of your product or service, as well as the advantages and benefits that consumers will get when buying your business product or service. Consumers will be interested in buying your business product or service if it can meet their needs. Show something specific that sets your business apart from the competition.
One of the reasons why products or services are not selling well in the market is that there are still many business people who only concentrate on improving quality without paying attention to consumer needs.
Know consumer needs
Ask consumers about your business products or services in person or through a survey they can take when they visit your business. Find out what to expect in terms of service, product quality, price, and other factors. Collect feedback to use for future evaluation of your business, then tailor it to your business product or service. What you lack must immediately improve, and it could be that this deficiency will later become a unique selling point after being upgraded.
Analysis of competitor’s USP
Next, remember to look at the competitor’s USP as well. With this effort, you will find out who you are competing with and what uniqueness they have of their product or service.
It is very important to compare your own business with competitors in this step. As a result, you will be able to identify the strengths and weaknesses of your business, so you know what needs to be improved again to increase sales more effectively.
Place yourself as a consumer
And lastly, position yourself as a consumer. It is intended to understand what consumers’ needs and expectations are for the products or services of a business. There’s no point in competing to create a profitable business if it doesn’t meet consumer needs or offer any solutions.
Therefore, it is very important for business people to try to understand the consumer’s perspective to create the right and effective USP. You can ask consumers to rate or give a review of your business products or services, this is so that the assessment is more objective. As a result, you can develop a product or service that consumers like the most, which in turn will become the USP to attract other consumers. On the other side, you can fix and improve any shortcomings that consumers express so that consumers don’t switch to competitors.
Those are our 4 tips for making an effective USP. With the implementation of these tips, it is hoped that your business will have its own uniqueness that your business competitors do not have. Hopefully it’s useful!
Regarding USP, SATUVISION can help you to create and build it. So don’t hesitate to consult to us. Come on, grow your business to a higher level with us!