Unique Selling Points (USP)

Unique Selling Points (USP) | The Importance of USP For Your Business

Currently, business competition with competitors is getting tougher. Having an unique selling point (USP) has become an obligation for a business, this is so that a business can position and highlight the unique differences of its products or services compared to competitors.

The question is, does your business have a USP? On the other side, because there are so many choices, consumers are often overwhelmed and confused when making their choice. If your business has a USP that will encourage potential customers to buy your business products or services, you will be able to outperform your business competitors with competitors in the market. Therefore, its presence was very important.

In this article, we will discuss what unique selling point (USP) is. From its understanding, its importance for your business, benefits, and examples of unique selling points for big brands. Come on, let’s go!

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What is a Unique Selling Point (USP)?

"usp" text on a wooden block | usp

Unique Selling Point (USP) is the uniqueness that distinguishes your business from businesses or competitors in similar sectors. Consumers think that the USP is one of the main factors why they choose to buy your business’s products or services over those of competitors. Reporting from Shopify, if a unique selling point is one thing that makes a business superior to competitors.

Because potential customers will not know which business to choose if all businesses provide the same product or service, right? In the end, they definitely buy from the business which gives them more profit. Well, the advantage is referred to as the USP. Basically, the USP must immediately answer pressing questions from potential customers, that “Why should I choose your business? What makes your business different from competitors’?”

USP Important For Your Business

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Unique Selling Point of a business, explaining the value offered and answering existing problems for potential customers, is very important in determining the position of your business in the market. A strong and compelling USP can explain specific advantages that competitors don’t offer, thereby making your business stand out.

Prospective consumers will not be able to determine the best choice if all products and services look the same. To help them differentiate between the various options on offer, this is where the role of the USP is very important. Since consumers have so many choices especially in online sales, this USP has become an important component to boost this sales in particular.

Because, consumers will continue to buy and recommend your business products or services to others if they have good and right reasons to do so. If your business product or service is mediocre and makes no difference, let alone buying it, it’s impossible for consumers to look at you.

The USP is also very useful internally because it “forces” you as a business owner to think about and consider the mission and goals of the business, clarify who your target customers are, explain the driving factors for providing your business product or service, and how you want to make a unique impact. This USP has the potential to make the difference between a successful business and a business going out of business in the long run.

Benefits of Unique Selling Point (USP)

After knowing the importance of a unique selling point for your business, here you describe some of the benefits for your business.

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Offer clear benefits to consumers

By introducing the uniqueness of your business products and services, consumers will find benefits in it. Unique features, quality materials, better style, and extra services are common aspects that businesses use to create unique selling point.

For example, you offer 24-hour customer service. It is clear that it is easy for consumers to ask questions or consult your business at any time. Consumers have the convenience of asking questions without having to come directly to your business office. The advantage is that they don’t have to leave the house for a consultation or want to ask questions because it can be done online and the service is 24 hours.

Increase sales

When you properly communicate the unique selling point of your business to potential customers, this can have an impact on increasing your business sales. Because if your business offers a more complete and profitable product or service, consumers from competitors may decide to switch to your business. The more significant the unique selling point, the greater the potential profit for your business income.

Creating consumer loyalty

Consumer loyalty will be formed by the uniqueness of the product or service. Because, consumers will not find comparable quality and service from competitors. Every positive experience that is repeated when consumers buy your business products or services will contribute to the emergence of a positive impression that will become consumer loyalty.

Examples of Unique Selling Points


Although there are many businesses that offer cheaper coffee, Starbucks continues to survive despite the increasingly fierce market competition. The unique selling point of Starbucks is that, even though the price is expensive for a coffee, Starbucks continues to sell it by remaining consistent in its unquestionable quality.


This Swedish business offers a wide range of household products, including furniture and other furnishings. What makes IKEA so famous all over the world? This is because of the guarantee of excellent quality and relatively lower prices for IKEA products, and they are also guaranteed to last a long time.

In addition, IKEA ensures that every consumer has a positive experience when using its products or services in accordance with this business vision, “Creating a better everyday life for many people.”

Apple MacBook

Who is no stranger to the MacBook made by Apple? Its lightweight and technologically advanced product from this MacBook is its unique selling point. The thin and light design of this Apple product, which comes in various variations, is one of its advantages. This is the biggest differentiator compared to competing products.

Thus the explanation of the USP or unique selling point. Of course you have to be aware of how it will affect your business in the long run. By having something unique for your business, this will make your business product or service stand out from the competition. In addition, the USP will affect how effective the sales will be for your business. So, let’s immediately build your business USP! If you’re still confused, don’t hesitate to consult SATUVISION. We are ready to help your business stand out from your competitors in the market.

Andi is a Bachelor of Business Hospitality who has an interest in working especially in the marketing and business management. He has several achievements in competitions of Business Plan, Marketing Plan, and Tourism Plan. Andi has a dream of being able to study abroad to contribute to his village.
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