6 Tips for Effective Comparative Advertising header

6 Tips for Effective Comparative Advertising

In the previous article, we discussed that comparative advertising is a common marketing and promotion strategy used by businessman to subtly compare their products or services with those of competitors in an effort to persuade consumers to buy their products or services.

However, you must understand the understanding and apply it properly to your business. So that this is not in vain, here we provide some tips so that comparative advertising for your business is effective.

Determine the purpose of creating ads

Businessman holding arrow aiming at targeting business | comparative advertising

The goals of every business are, of course, different. For example, if your business is in online sales, you can create ads to entice consumers to visit your website or social media to make a purchase. To ensure that these targets and results are clear, these goals should be decided first before creating an ad.

Do research

market chart paper research for analysis | comparative advertising

Before claiming that your product or service is better than your competitors, do your research first. For example, if you claim that your business’ products are the only ones on the market that are made of durable materials.

Pay attention to factors including competitor strategies, consumer behavior, your company’s position in the market, and any market changes that may impact the process of selling or advertising your product or service.

Also Read: Apply Comparative Advertising So Your Business Is One Step In Front Of The Competitors

Comparison only for similar products or services

comparing apples and oranges | comparative advertising

Ads can only be used to compare similar products or services when creating comparative advertising. For example, compare shoes with shoes, not shoes with bags.

Fact-supported ads

"facts" text in the loop | comparative advertising

Advertisements that compare products or services with those of competitors must provide strong information so that consumers can understand the comparison and check its veracity (Citma). So here it is important to provide facts about your business products or services in advertisements so that consumers trust and cultivate brandawareness in them.

Show the uniqueness of the brand

golden eggs among ordinary eggs | comparative advertising

When doing comparative advertising, you need to prepare the USP or Unique Selling Point of your product or service first. By setting up a UPS, you can show your unique business to customers.

It will be much easier to compare your business products or services with those of your competitors when you already know the uniqueness and advantages of your business products or services.

Keep doing updates

"update" text on yellow paper | comparative advertising

If your competitors update their product or service advertising strategies, you should also update the content in your own business ads to ensure that it is still relevant and better than your competitor.

You have to come up with new ideas for your business advertisement, such as updating words, concepts, as well as images, and visuals that are more attractive to consumers.

Those are tips for making comparative advertising from SATUVISION so that your ads are effective and more attractive to consumers. If you want to consult the right advertising strategy for your business, don’t hesitate to consult us, OK!

Our Commissioner, Dario Genovese, holds an IAB diploma as Digital Marketing Manager and shows a decade of freelance & agency experience. He also worked in a managerial position in a renovated digital agency and managed several big clients.
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