Wix has made significant improvements to the platform’s SEO capabilities in recent years, and it has come a long way in a little period of time.
Wix is a fantastic option for individuals or businesses that don’t have the financial resources to hire a professional web designer or developer. It’s also an excellent way to get online for the first time if you’re a startup or have limited funds.
We’ll discuss how you may enhance your performance SEO with WIX site in this article, as well as provide insights on the platform’s benefits and drawbacks.
What is WIX?
Wix is a popular website builder that now has over 160 million websites under management. It’s adored by small firms since it is inexpensive (you can even create a WIX site for free) and simple to use.
Wix is ideal for small businesses and startups that are new to the internet and wish to design their own website.
Hundreds of different starter templates are available, so everyone from restaurants to tradespeople can create a website in no time. The platform also includes eCommerce capabilities for those looking to launch their first online shop, as well as a variety of applications that will help you do more with your website.
But, in case you’re wondering, WIX isn’t for everyone. It’s a drag-and-drop website builder that is far ahead of the competition and serves the aim of assisting small businesses in building their own web presence. However, WIX doesn’t want to be anything else, and it is a good platform for the market it serves.
It’s also frequently mentioned as the greatest free website builder available, and it’s frequently compared to Weebly and GoDaddy sites. WIX isn’t for you if you’re seeking a platform with lots of customization options or are a seasoned developer. WordPress is a more reliable and secure solution than WIX.
If you’re a small company, WIX will most likely come to mind. If you’ve decided that WIX is the best platform for you, here are 11 outstanding strategies of SEO with WIX to help your website’s organic performance improve.
- Identify target keywords by utilizing keyword research
- Set Up The Wix SEO Wiz
- What is Google Search Console and How Do I Get It Up and Running?
- Optimized title and meta descriptions help improve your site’s SEO
- Create Good Content
- Use Optimized Page URLs
- Optimized H Tags Usage
- Add Internal Links
- Make a blog and produce outstanding content
- Site’s Images Optimization
- Backlinks from Other Sites can Help you Rank Better
Identify target keywords by utilizing keyword research
If you don’t perform comprehensive keyword research, you won’t know which terms and keywords you should optimize your web pages for. Given that it will assist you in determining the sites you need to develop and keywords to target in your SEO effort, it is the first step that every SEO project must take.
SEMrush’s Keyword Overview tool is a fantastic place to start when it comes to keyword research. Using this tool, you’ll be able to find and identify the keywords that your target consumers and customers use to search for businesses that are similar to yours.
Once you’ve identified the appropriate keywords to target, putting together an SEO strategy becomes much easier.
Set Up The Wix SEO Wiz
Wix includes the Wix SEO Wiz tool, which can assist newbie SEO practitioners in quickly optimizing their website. This may be found under the Settings menu as Get Found on Google.
You’ll be asked a variety of questions about your company, including its name, physical address (if you have one), and description. Work your way through the questions to receive your own bespoke SEO strategy, which will include a checklist of activities to complete.
If you’re new to SEO, this is a fantastic place to start since it will walk you through some of the activities we’ll discuss next.
What is Google Search Console and How Do I Get It Up and Running?
It is really simple to link Wix to Google Search Console, and it’s critical that you do so in order to get insights into the information provided by the tool. If you have a premium account, you can simply connect to Google by clicking the ‘connect to Google’ button. However, if you have a free plan, this must be done manually.
To verify Google Search Console, go to the tool and input your domain name in the URL prefix box. Continue, and you’ll be able to choose whether to validate using an HTML tag.
Copy and replace the tag in your Wix site’s dashboard settings to SEO tab. On this page, you’ll find advanced SEO settings as well as a button to add header meta tags. Go ahead and paste the code from Search Console here. Verify your site by going back to Search Console, clicking the Verify link, and then publishing.
When you’ve linked the two, Google Analytics should show your data in your dashboard.
Optimized title and meta descriptions help improve your site’s SEO
Every page on your website, therefore, requires a unique and optimized title tag and meta description. Title tags are crucial in SEO since they inform both visitors and search engines about the content of your site.
You’ll also want to optimize your site’s meta descriptions, which are adding the visible description you see below a web page’s title on the SERPs.
It’s worth spending the effort to develop interesting descriptions that persuade people to click your listing rather than a competitor’s link. On the SEO (Google) tab for each page on the main site menu, you may modify the title tag and meta description for each page.
Create Good Content
It should go without saying that you need to produce outstanding content on all of your site’s pages, but it bears repeating. The Wix editor makes it a lot easier to upload your material, but you must put in the time and effort into creating content that your consumers and clients want to read.
Our number-one hint is to spend some time browsing the content on the pages that appear in the top spots for the keywords you want to target.
Take a look at the top 5 results and study the content for your main keyword on Google. Take note of the consistent material and ideas put forth across the top 5 sites, and use a format that is effective for others as a basis for your own page’s structure.
Use Optimized Page URLs
While the preceding two rules may appear self-evident, you should always utilize search engine friendly and descriptive URLs for each page on your website. While Wix does not give you complete control over every part of a page’s URLs, you can modify the last (or slug) segment.
On the same SEO (Google) tab as the title tag and meta description, you’ll see these editable. Separate words with hyphens (-), not underscores (_), in descript page URLs that match the content of the page.
Optimized H Tags Usage
In a well-optimized website, the H1 (the page’s major heading) to H6 headers are used to break up information into easier to understand and read chunks from H1 down. These can be nested as needed, but only one H1 tag per page is necessary.
On the main Wix editor, click into a text box and you may change the H tag and edit the content as needed.
Add Internal Links
Internal links connect one page to another on your website, and they’re one of the most underutilized SEO strategies. Internal link building can help you get PageRank on important pages on your site by sending it to other, more important pages.
Of course, this is not to mention that links are primarily used for navigation and assist users in navigating throughout your site and finding what they want. Wix allows you to insert internal links into your content by selecting the text you want as your anchor text and choosing ‘page’ from the pop-up menu. You can then choose the page you wish.
Make a blog and produce outstanding content
One of the simplest methods to increase your site’s organic traffic is to start a blog and provide outstanding material on a regular basis.
Our ultimate guide to The Beginner Guide for SEO in WordPress is a fantastic place to start. It offers a really simple explanation of why content marketing should be a key element of your content strategy.
Blogging is unquestionably one of the most accessible methods for small businesses to utilize content marketing, and the good news is that Wix offers it as a standard feature.
Site’s Images Optimization
One of the most common causes of slow site performance is unoptimized images; it’s a good idea to perform image optimization on your site.
Wix is a limiting case since you’re only allowed to enhance what you can with PageSpeed. However, as a general rule, use images that are sized appropriately. That implies if you’re using an image that’s 800px wide, make sure it’s actually 800 pixels wide and not 2400 pixels or anything close to it.
The Google Keyword Planner contains a feature that lets you build lists of potential term combinations. To use this tool, simply go to the ‘Tools’ menu and select what type of data you’d like to create a list from. Then, in the drop-down menu provided, choose the option labeled ‘Keyword.’
Backlinks from Other Sites can Help you Rank Better
In 2022, backlinks will continue to be an important ranking component, and the fact is that even modest businesses must develop authority on Google and other search engines by building relevant, high-quality links.
Links from one website to another are considered as votes of quality by Google, and they imply that a site should appear in prominent locations.
You can expect to see a substantial difference in your website’s SEO performance after working on increasing the authority of your site.
Hopefully, we’ve given you all the information you need to build SEO with WIX that will improve your site’s ranking. For more advanced WIX SEO strategies, please contact SATUVISION.