Facebook advertising specifications 2023 you must know

The Facebook Advertising Video Specs in 2024

Facebook has the most sophisticated advertising system of any social network. It makes sense, because they have the most users. They have invested time and resources into creating a Facebook advertising video specs system that is both powerful and easy for their business clients.

You will have more competition if you advertise on Facebook. Make your Facebook advertising video specs stand out. Follow Facebook’s policies to make sure that your ads are right for Facebook. There are a lot of Facebook ads. Some have pictures and some have videos. We’ll go over the ones that you might want to choose from.

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Facebook Feed Ads Sizes

The most popular facebook advertising video specs location is in the user’s feed, which is why it is the most battled-over. You could discover that your rivals are likewise attempting to obtain the same slot. Consider it as Main Street social media real estate.

You can select between an image ad or a video ad. There are restrictions on both the picture/video content and the text of your advertisement. These are advertisements that appear in line with the user’s main feed, not less common right-column ads, which are a separate breed.

Facebook Feed Ads Sizes

Facebook Feed Image Ads

Despite the fact that video is becoming increasingly popular, the vast majority of Facebook advertising video specs still include a single image. This is unlikely to alter since it is far easier to utilize a photograph than it is to put together a video.

The recommended image size is 1200 x 628 (or 1080 x 1080 for a 1:1 picture). There are no maximum file size limits. The ratio of the horizontal and vertical dimensions is 9:16 to 16:9 (no link required) or 1.9:1 to 1:1 if there is a link). Text content less than 20 percent. .Jpg or .png (Note: animated GIFS should be submitted as a video ad). Characters: 125 texts (never more than 125 characters). Headline: 25 characters. Link Description: 30 characters.

Facebook Feed Image Ads

Facebook Feed Video Ads

Facebook feed video ads have become increasingly common in recent years, as video has grown in popularity. These are separate from Facebook In-Stream Video Ads (which have 5 seconds to 10 minutes limit), although they both utilize the same Facebook advertising video specs format.

Facebook Feed Video Ads are similar to Facebook Feed Image Ads, however they utilize video in place of a still image. The following is the list of official sizes and requirements for Facebook Feed Video advertisements:

It’s best to upload the highest-resolution source video feasible without letter or pillar boxing (no black bars). Minimum dimensions 600 x 315 (1.9:1 landscape) or 600 x 600 (square) are recommended.

The best aspect ratio is 9:16 to 16:9, which has the following characteristics. It’s ideal if your video has these features. MP4 or MOV files are recommended.

4 GB is the maximum video file size. The maximum duration of a video is 240 minutes. Sound and video captions are optional, but suggested. The image of the movie’s title should not exceed 20% text (a larger proportion will make the text unreadable). 25 characters for the headline (any more will be shortened). 30 characters are allowed.

Facebook Feed Video Ads

Facebook Carousel Ads

The Facebook Carousel ad feature allows marketers to promote goods from a variety of categories in one advertisement. Users can swipe through the carousel ad’s numerous slides to discover different items available. Still images and videos may be included in carousel advertising. Brands may utilize Facebook Carousel ads in a variety of places, since they are quite flexible. The following are the official widths and dimensions for Facebook advertising specs for Carousel photos:

At least 600 x 600 pixels is required. The suggested size for images is at least 1080 x 1080. There are no maximum size restrictions. At least two cards and a maximum of ten cards may be included in each Carousel Ad. The proposed photo ratio should be 1:1. Images should not contain more than 20% text.

Facebook Carousel videos are available in a variety of sizes and specifications, as follows: The recommended resolution (Facebook Carousel video): 1080 x 1080 pixels. Each Carousel Ad may include up to ten cards. 1:1 aspect ratio is appropriate. All video codecs must be either .MP4 or .MOV. For each video, the videos must be at least 120 minutes long and have a maximum duration of 240 minutes. The text in the video’s thumbnail should not exceed 20% of the total. Text: 125 characters (if there is no link). Headline: 40 characters (any more will appear truncated). Link Description: 20 characters (optional on Instant Articles).

Facebook Carousel Ads

Facebook Right Column Ads

The Facebook right column advertising used to be the norm. With the rise of mobile usage, desktop-only Facebook Right Column ads have lost relevance. In Q4 2018 data, it’s notable that a right column ad’s CFC (about $0 Shoestring Budget) is around half that of an ad in a news feed.

The left column ad content is similar to that of News Feed ads, but they are smaller and restrict themselves to a single (landscape) picture. The following are the standard sizes and requirements for Facebook Feed advertising:

The suggested maximum picture dimensions are 600×600 pixels, although the recommended image dimension is 1200×628. Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link). Pictures with less than 20% text are not permitted. .jpg or .png are the only file types allowed.

In order to approach the text, take into account the following points: Text should be no longer than 125 characters. Headline should contain 25 characters (any more will be truncated). Link Description should include 30 characters.

Facebook Right Column Ads

Facebook In-stream Video Ads

What Is the Difference Between a Facebook Feed Video Ad and a Facebook In-Stream Video Ad? The term “in-stream” is the most important difference.

Facebook In-stream Video Ads are five to 15 second, non-skippable mid-roll video advertisements that may be played by people who are already watching Facebook videos on a mobile device. They’re similar to the ones available on YouTube for many months.

They have a high rate of success since they don’t appear until at least 60 seconds into the main video. People are settled down in their videos by this time, and an ad is unlikely to cause them to stop viewing. In reality, they’re little commercial breaks within the overall video.

The primary distinction between Facebook Feed Video Ads and Facebook In-stream Video Ads is that Facebook Feed Video Ads are standalone advertisements that may be found in users’ news feeds rather than inside another video.

The following are the formal sizes and requirements for Facebook Feed Video advertisements:

It’s best to upload the highest-resolution source video possible, especially if you’re using a 4:3 or 16:9 aspect ratio. The most popular aspect ratio is 16:9 (although it can range from 9:16 to 16:9). Multiple acceptable video formats are available, but .MP4 or .MOV are suggested.

Video duration: 5 seconds to 10 minutes. Video bitrate: Varies (4GB is the maximum). Sound and voice captions are optional but recommended (it makes sense to match them with the main video). The text in the video thumbnail image should not exceed 20%.

Facebook In-stream Video Ads

Facebook Marketplace Ads

On Facebook, Marketplace is where individuals may buy and sell items, just as on eBay or Craigslist. It has the benefit of being able to draw on Facebook’s massive user base.

It’s important to note that Facebook Marketplace is all about selling, so these advertisements should be distinguished from other Marketplace postings. It is not considered an ad to advertise your product for sale on the Facebook Marketplace. You advertise in the same way on the Marketplace as you would anywhere else on Facebook if you advertise there.

Unlike other Facebook ad variations, a Facebook Marketplace ad is unlike any other ad on the network. The advertiser will experience one significant difference when compared to other ads on Facebook. People go to Facebook Marketplace in order to buy, so your advertisement is more likely to catch their attention than anywhere else on the platform.

However, you must consider your intentions. The majority of individuals visit Facebook Marketplace to acquire something locally. While an ad is technically distinct from the marketplace (and thus can be for anything), it is most likely to be successful if it offers some local goods or service.

The following are the official sizes and requirements for Facebook Marketplace image advertisements:

The minimum dimension is 600 x 600 pixels. The suggested image size is 1200 x 628 pixels. Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link). Text images no more than 20% in length. JPEG or PNG file type. There is a 125 characters limit if no link is added.

Facebook Marketplace Ads

Facebook Marketplace Video Ads

The official dimensions and requirements for Facebook Marketplace video ads are:

Encode the highest-resolution source video. The aspect ratio should be between 9:16 and 16:9. Although several acceptable video formats are supported, we recommend .MP4 or.MOV.

Maximum file size: 4GB. The maximum length of a video is 240 minutes. A video’s thumbnail image may not exceed 20% text. There must be no link in the description field. Text: 125 characters (if there is no link). Headline: 25 characters (excess will be cut off). Link Description: 30 characters maximum.

Facebook Marketplace Video Ads

Facebook Instant Articles Ads

The ability to create Instant Articles, which are now available to all publishers, is a relatively new feature on Facebook. Instant Articles is a technology created for media companies to distribute fast, interactive articles via the Facebook mobile app and Messenger. Instant Articles can be loaded ten times faster than traditional mobile web content.

Instant Articles is a type of advertising that Facebook offers for new or existing ad campaigns, as well as publisher-developed direct sale ads. Ads may be either still photographs or videos (which load quicker than standard because of the format).

The standard sizes and specifications for Facebook Instant Answers Ads images are: The image dimensions should be 600 pixels by 600 pixels. The maximum recommended picture size is 1200 x 628 pixels. Image ratio: 9:16 to 16:9 (no link involved), 1.91:1 (if there is a link). No more than 20% of the text in the headline may be replaced with images. JPEG or PNG is the image’s file type.

The following are the official sizes and requirements for Facebook Instant Answers Ads videos: We recommend you use the latest-resolution source video. The aspect ratio should be between 9:16 and 16:9. There are a number of acceptable video formats, but .MP4 or .MOV is recommended. The maximum video file size is 4GB, and the maximum video length is 240 minutes. Do not use text-based thumbnails with more than 20% text. Headline: 25 characters (any more will be truncated). Link Description: 30 characters.

Facebook Instant Articles Ads

Facebook Stories Ads

Snapchat popularized the concept of individuals uploading and gradually adding to a collection of photographs or videos that are deleted after 24 hours. Instagram Stories has been a major hit for Instagram. Facebook Stories are also quite prevalent these days.

You can utilize full-screen vertical advertisements that appear between Stories. Unless the consumer swipes out of the Story, photo Story images are viewable for 5 seconds, and videos run for the length of the video (up to 16 seconds).

In May, Facebook expanded the capabilities of Stories to include video ads. These advertisements may also do so. Remember to leave about 250 pixels on top and bottom of each slide since this is where your profile picture and call-to-action should go. The following are the formal size and technical requirements for Facebook Stories Ads photographs:

The ideal image size is 1080 x 1920, but keep in mind that your text should be contained within the 1080 x 1420 template. Image ratio: 1.91 to 9:16. Text accounts for less than 20% of the photos. JPEG or PNG files are acceptable.

The following are the official sizes and requirements for Facebook Stories Ads films:

It’s recommended that you upload the highest-resolution source video possible. The aspect ratio is between 1.91 and 9:16. Remove all text and logos from the top and bottom 250 pixels. Acceptable video formats include .MP4 and.MOV, but both are recommended. The maximum file size for a video is 4GB; the maximum length is 15 seconds. Video thumbnail images should not contain more than 20% text.

Facebook Stories Ads

Facebook Collection Ads

People can quickly browse a product catalog on their mobile devices with Facebook Collection ads. One major video or image, as well as four smaller images in a grid-like pattern, are included in each Facebook Collection ad.

When someone clicks on a Collection Ad, they are immediately whisked away to a quickly loading visual post-click experience powered by Instant Experience, without leaving Facebook. Depending on the goals of your ad, you may utilize one of many templates available from Facebook

The following are the formal dimensions and specifications for Facebook Collection Ads pictures; The maximum image size is 600 x 600 pixels. Image ratio: 1:1 for square, 9:16 for landscape. The maximum file size for an image is 30 MB. JPEG or PNG files are acceptable formats. 90 characters of text are allowed. Headline length must be at least 25 characters (more than 25 will be chopped).

The following are the formal dimensions and requirements for Facebook Collection Ads videos:

The recommended resolution for this video is 1200×628. YouTube videos are available in a variety of formats, but the most common ones are .MP4 and.MOV. The maximum filesize for a video on YouTube is 4GB. Video length: less than 2 minutes. Video file duration: Up to 120 minutes. The maximum video length is 120 minutes. The text of the video thumbnail cannot exceed 20% of the total size. 90 characters for the headline, 25 characters for the caption (any more will be chopped off).

Facebook Collection Ads

Info: Since the specifications are constantly changing and Facebook has now created a transparent page, we assume no liability for the above information as the current official Facebook Ads specs can be found easily.

After evaluating the Facebook Advertising Video Specs in 2024 to improve your ads, it’s time to make a selection and select a digital marketing agency. We could assist you in finding the best fit for your business when that time comes. Consider SATUVISION if you haven’t yet found the ideal agency. We are a strategy-first digital agency in Bali, Indonesia. Contact Us Today!

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