We can do various things digitally in this digital era, including selling products and services using digital platforms. Some people who manage an online business may be familiar with “digital marketing”, but what about you? In fact, 89% of businessman have adopted a digital marketing strategy.
In this article, we will discuss what digital marketing is and its types. Come on, let’s go!
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What is Digital Marketing?
Digital marketing is the newest marketing approach, and involves using online media or the internet to advertise the product or services of a business. This marketing method is very suitable to be applied if you want your online business not only to run, but also to grow. Digital marketing is something that a businessman should not miss, why is that? Because this makes your business marketing strategy more practical and effective.
In January 2022, the world’s internet users amounted to 4.95 billion (Data Reportal). From 4.76 billion people in January 2021, this number is increase 4%. With more and more people connected to the internet, digital marketing activities, especially in the business sector, are becoming more and more necessary. Seeing this development, business people are naturally interested in using digital marketing to expand the reach of their target market.
8 Types of Digital Marketing You Need to Know
After knowing what digital marketing is, now we will discuss the types. There are many choices of digital marketing strategies that you can apply to your business, there is no limit to their use as long as you can carry out the strategy you choose well.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a strategy to make websites and content appear on the first page of Google searches. As a result, websites and content are easier to find, attract more people, and generate increased traffic. SEO is a method of attracting internet users to visit your website or view your content, and then be expected to buy the product or service that your business offers. In addition, SEO is a long-term investment for your business and can always be improved over time.
Also Read: What is the Cost for Google Advertising?
Search Engine Marketing (SEM)
The way and process of being visible and appearing in Google search results and other search engines are what separates SEM from SEO. All you need to do is determine which keywords people use in search engines when looking for information about your business products or services. This way your website or ads will appear on the top page of search engine results. Paid search, paid search advertising, and pay-per-click are all options you can choose to run SEM.
Content Marketing
Content marketing is the process of creating content with the aim of attracting and converting them into potential customers. The content created must be relevant to the business and consistently produced, so that it meets the needs of the audience.
This content includes not only articles and videos, but also copywriting. Copywriting is a strategy to encourage readers to act on your instructions, such as a call to action to entice a potential buyer to take a profitable action.
Email Marketing
Email marketing is a great way to go if you want to personalize your digital marketing strategy. Just based on the name, you can conclude that this digital marketing uses email as a means to reach a larger audience.
You must create a personal and relevant message for email marketing to be effective for your business. For example, greeting potential customers by their first name, reminding them to pay bills, and providing content suggestions relevant to their interests.
The good news is that email marketing can help you develop long-term relationships with your prospect customers. In other words, you can select and filter the important information they need.
Video Marketing
Video marketing is one of the promotional and marketing tools that you can use. Video marketing is one of the most widely used and popular forms of digital marketing among business people. Of course, you need to be able to identify situations where video marketing can be used to complement your current digital marketing approach.
There are many video marketing platforms that you can take advantage of. Starting from YouTube, Instagram, TikTok, ads, etc.
Social Media Marketing
Promotional efforts using social media as a marketing tool are known as social media marketing. Your business’s social media presence will have a significant impact. This is because every social media platform has a growing number of active users. Social media marketing can be done on various social media platforms, including Facebook, Instagram, Twitter, TikTok, and others.
However, to develop the right method, you must first learn about social media marketing. Because you will find all about the advantages and disadvantages of each platform here. As a result, you will be able to create a marketing strategy that is appropriate and in line with your business goals.
Pay Per Click (PPC)
Pay Per Click (PPC) is a marketing strategy in which a business only pays for each ads that an audience clicks on or responds to. You can calculate the amount of PPC yourself or use the recommendations provided. The higher your PPC rate, the more likely your website ad will appear on the top page of search results.
Unlike SEM, PPC is more commonly used. This PPC is in the form of any clickable advertisement, not only for search engines. For example Google Ads, Facebook Ads, TikTok Ads, and so on.
Also Read:
TikTok Ads | The New Trend for Business Promotion
The Best Way to Manage Facebook Ads
Native Advertising
Native advertising is one type of paid media that is often used by marketers in digital marketing to reach many customers. What is the reason? Because these ads provide a positive experience for users. Starting with the ad font type and moving on to the image or video form, these ads are served in a format defined by the platform’s media layout.
Interestingly, for people who see native advertising, it doesn’t feel like seeing an advertisement in general, but looks like content.
The use of digital marketing for your business should be done right? In addition, there are approximately 8 types of digital marketing that you can do. You don’t have to do everything. Just choose a few that are suitable for your business. Most importantly, choose according to your needs in order to achieve the desired business goals. If you want to apply this digital marketing, SATUVISION is ready to help you. Don’t hesitate to contact us!
