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SEO Definition, Types, Benefits, and How It Works

SEO is one of the most important strategies to comprehend, particularly in the world of digital marketing. You may have heard of it but are unfamiliar with SEO definition, types, benefits, and operation. SATUVISION will explain all about SEO that you have to know as a digital marketer in this article. Take a close look at the explanation below!

What is Search Engine Optimization (SEO)?

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SEO is defined as a technique for increasing the value of website page relevance in order to increase Google search engine ranking and visitors. SEO has evolved into many different types with various strategies. However, SEO is essentially an optimization effort when creating content so that it can be easily found by search engines. The easier and more frequently a company’s content is found, the more likely the target market/customer will visit or read the content.

Also read: Why You Should Do SEO Audit?

What are the various types of Search Engine Optimization (SEO)?

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As previously stated SEO definition is one of the most effective strategies for increasing the volume of relevant traffic to a website. So, what are the different types of SEO that you should be aware of?

On-page SEO

On-page SEO is a type of SEO that is frequently used by marketers in the process of optimizing the content on a company’s website. Text, keywords, titles, meta descriptions, images, and other elements are among the on-page SEO activities. The first step is to conduct keyword research, followed by the modification of metadata and internal links.

Off-page SEO

The next type of SEO technique is off-page SEO. Off-page SEO refers to the process of optimizing elements that are not normally found on a website. This strategy allows a company’s visibility and credibility to grow, resulting in more visitors and sales.

Also read: 7 Things You Must Do When Doing SEO Audit

Local SEO

The next type of SEO is Local SEO. This SEO category is one that focuses on the company’s geographic location. To increase customer trust, you can save addresses, opening hours, descriptions, ratings, and product photos. Based on the user’s search query, the search engine results page also considers proximity, relevance, and popularity. Essentially, this type of SEO is more concerned with optimizing geographical factors.

Technical SEO

Technical SEO refers to activities that assist search engines in crawling websites and improving user experience (UX). The purpose of technical SEO is to ensure that there are no issues with the website’s ability to crawl or UX. This technical SEO can improve and maximize website speed, mobile friendliness, and website structure.

Also read: UI Vs UX: What is The Difference? | Website Design Fundamentals

What are the benefits of doing Search Engine Optimization (SEO)?

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After discussing the SEO definition and the various types of SEO, we will discuss the benefits of doing SEO. SATUVISION has summarized everything below:

  • The website will contain the appropriate keywords, allowing customers who have been targeted by these keywords to visit the website.
  • Customers continue to visit your website because the keywords match their search intent.
  • SEO optimization indirectly increases the company’s income.
  • The search engine cache is the most important.
  • Business websites can grow and develop at a rapid pace.
  • SEO search results boost product sales.
  • The easier the search, the more likely the product will be bought on the market.
  • SEO optimization is a long-term investment in personal and business branding websites.

Also read: Here Are Some Tips to Increase Your SEO in Shopify

How does Search Engine Optimization (SEO) work?

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Now that you understand the SEO definition, types, and benefits. So, how does it work? SATUVISION will explain each point in turn below:


The process of indexing all web pages that have been retrieved and saved in a search engine database is known as indexing. Simply put, indexing is useful for identifying words, scripts, or descriptions that lead to pages in search engine databases that use specific keywords.

Also read: The Dangers of Using Black Hat SEO in Your Business


Crawling is the process of retrieving all web pages that link to a website. This activity is carried out by software known as the Google Crawler/Spider search engine or Googlebot.

Calculating relevancy

Web pages contain numerous keywords that are entered into search engines. For example, the keyword “how SEO works” causes search engines to perform a process in which they calculate the relevance of each indexed page for each keyword received.

Also read: How To Use SEO Plugin in WordPress


When a search engine receives a request from a user who enters the keyword “SEO definition” into a search engine, the search engine compares that keyword in the search query with other keywords and performs processing.

Retrieving result

The final step for a search engine system is to retrieve relevant results from previously processed keywords and display them in the browser’s list of search engine results.

Boost your exposure with the best SEO services in Bali!

According to the discussion above, SEO definition is a fairly important activity in terms of the success of a digital-based business because it can help products appear in top searches. SATUVISION is ready to assist your company in meeting sales targets through our SEO services. Contact us right away for more information on SEO services!

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