Many brands are successful with social media marketing practices, but many are not. Of course, the reasons for failure vary. What are the causes that make your social media marketing fail? Check out the explanation below!
Being ignorant to followers
The first mistake that business people often make is ignoring followers who often ask about your products or services. So don’t ignore your followers who often ask questions. Make sure to answer each of their questions until they make a purchase.
Many service providers now sell followers to social media users. If a lot of followers and likes affect your business, they don’t really help you build more engaging relationships with your prospects. Targeted purchases of followers and likes can lower a prospect’s trust in the company. So don’t focus on how many followers or likes you have, focus on building relationships with your prospects.
Using too many social media platforms
Of course, the most important thing in social media marketing is the social media platform you use. There are many social media platforms available today, but you don’t have to use all types of platforms. Focus on the platforms that are commonly used by the target company. Apart from wasting your time, overusing social media platforms will make your social media marketing ineffective.
Content that is not suitable
Inappropriate use of content here means content that is not appropriate for the type of platform being used. For example, when using the Instagram platform, you should use visual images or video content. You need to be able to pick and choose the platform that suits the type of content you will share with your followers. To avoid using the wrong content, you need to master the right type of content for each type of social media.
Information shared is less detailed and complete
The last common mistake in social media marketing is not providing complete information about your business brand on Facebook, Instagram, LinkedIn, or other types of social media platforms. How can potential customers and followers know your business if you don’t provide complete information? So don’t forget to provide concise and complete information about your company brand. You can create information about your company on your social media profiles.
Using the wrong hashtag
These hashtags are what you should write when doing social media marketing. Social media usually has trending hashtags that you can use for branding. Unfortunately, many people use hashtags that seem irrelevant to the content they are creating. Doing so may cause your posts to be considered spam by Internet users.
Social media marketing requires a high level of creativity. So don’t let your social media feed look monotonous. For example, not all posts are designed to be engaging from start to finish, and all of them are long boring texts. To prevent this, change the content you post. For example, post a video today and an image with typography the next day.
Not doing research
This social media marketing mistake is commonly made by many business people. In fact, analyzing every post is a way to improve your marketing efforts on social media in the future. Remember to analyze each post. For example, what is your engagement rate, and is your audience interested in the content format you created?
Duplication of content on different platforms
Each platform has its own uniqueness. Instagram and Facebook are two different social media platforms. Unfortunately, many brands still publish the same content on two different platforms, such as Instagram and Facebook. The hashtags you use on Instagram may not necessarily work on Facebook. You should avoid this if possible. Try posting different content on each platform.
Wrong content strategy
Content can facilitate conversations and interactions with your audience. These interactions build a positive relationship between your audience and your brand, increasing potential leads that convert into sales. The wrong content strategy can make your audience want to learn less about your product, resulting in lower sales and a lower return on investment (ROI) for your business.
Too serious content
People use social media for entertainment and boredom. So should your business brand. It’s best to avoid content that is too serious. Your goal on social media is not only to sell but also to build an engaging brand. This will have a positive impact in the long run.
Hopefully, this article on 11 mistakes to avoid in social media marketing can be useful. If you are still unsure about social media management for your business, SATUVISION as the best full-service digital marketing agency in Bali, Indonesia can help you with social media management services. Get in touch with us now for a free consultation!