SEO is one of the most important keys for marketers and website masters to achieve top SERP rankings. The general reason why SEO audit is important is because with SEO page audit you can identify any issues that may be preventing a webpage from ranking well in search results and to provide recommendations for improving the webpage’s performance. To be able to achieve that, SEO audits is one of the most important aspects that should be performed well to ensure that optimized SEO is carried out effectively. For more comprehensive reasons why conducting an SEO audit is important See the full explanation below!
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What is The Definition of SEO Audit
SEO page audit is a comprehensive analysis of a specific webpage or group of webpages on a website that examines various technical and content-related factors that can affect a webpage’s visibility and ranking in search engine results pages (SERPs).
SEO audit mainly includes both ON-Page analysis that examines internal aspects of the website that can be controlled and improved like the content of the website , and an OFF-Page analysis, which evaluates external factors such as backlinks to improve the domain authority of a certain website.
To learn more about improving Domain Authortiy: Understanding Domain Authority, How It Affects Your Website, & How To Improve It
SEO audits have been implemented by many SEO talent or digital marketers since they are aware of the importance of regularly conducting an SEO audit to ensure website success and help them in measuring the effectiveness of SEO efforts over time.
Simply put, you conduct a performance analysis of your website to determine how well it ranks on Google search results pages. The goal of this audit is to determine which content on your website performs best and worst. Regular and thorough SEO audits can help your website have healthier content and avoid underperforming content.
Here the Reasons Why SEO Audit is Important for Your Website
Even though conducting an SEO page audit might sound like the exact elements of SEO it’s actually the important steps in developing and implementing a successful strategy for website’s success.
After reading everything from the SEO audit above, it can be concluded that this audit activity plays an essential role in website development. Without an audit, it’s unlikely that your website will appear on the first page of Google. SATUVISION provides five reasons why this audit is necessary to make you feel even more confident:
Provide Information on Website Performance
SEO audits provide valuable information about the performance of each content on your website like page load speed, number of backlinks, the total ranking of keywords, the website’s visibility in search results, and even the quality & relevance of your website content.This allows you to make decisions about your future content.
For example, if your website content is irrelevant or incomplete, you can combine it with other content to create new content that is more relevant and complete. Real-world examples of how an SEO audit can improve a website’s success can be seen in our website SEO audit journey when we discovered that our website had a number of technical issues, such as slow page load speed, broken links, and missing alt tags on images. We also found our website’s page content was not optimized in terms of keywords density and relevancy.
After addressing these issues through the implementation of the recommendations provided in the SEO audit, the company was able to improve our website’s search engine visibility and rankings, resulting in a significant increase in website traffic and sales.
Provide information on what content has been created
Conducting REGULAR and periodic SEO audits can provide you with detailed information about the type of content being created and the keywords being used. This will allow you to plan other potential topics to cover in the following content. By analyzing various content-related factors you can identify which pages have best visibility and rank better in search engine results pages (SERPs). This can help digital marketers and website owners identify how their website is currently performing and make data-driven decisions about how to improve their strategy to create successful websites that bring more traffic and conversion sales.
Assist in Identifying Content that Has Misinformation
The information displayed in the content can become inaccurate or even incorrect over time. Conducting an SEO audit allows you to identify content that contains incorrect or irrelevant information. In this case, content checks can be very effective in reducing the amount of inaccurate or outdated information on a website.
Misinformation on website content can also prevent it from ranking well in search engine results because search engines tend to favor websites that provide accurate and reliable information. SEO audits can also identify duplicate content on a website, which can also be considered as misinformation. Search engines consider duplicate content as a signal of low-quality content and can lower the website’s ranking.
Provide Information on Future Content Strategies
As we know from information above, SEO audits can provide more information about a website’s performance by identifying issues that may be preventing a website from ranking well in search results, providing recommendations for improving a website’s performance, and providing data about a website’s current performance in search engine results. SEO audits assist you in determining which types of content are most likely to generate traffic and links. This information can be used to create a future content strategy.
Determine the success of website ROI
Return on Investment, or ROI, is one of the factors to consider when creating content. ROI is frequently used as a metric for content success. The higher the ROI value of a website page, the better the performance of the website page. An audit allows you to calculate the ROI ratio of website content or pages.
How to conduct a Google SEO audit?
Now that we know what a Google SEO audit is and the important role it plays in developing a website, let’s discuss how to do it. SATUVISION offers some step-by-step guidelines:
Ensure Your Website is Visible to Search Engines
As we know, search engines like Google, Bing, or Yahoo! serve to provide relevant search results for users looking for information on the internet. Therefore, ensuring that your website is “visible” to search engines is the main thing that must be ensured.
Search engines use algorithms to find, index, and rank websites that match the keywords entered by users. You can start by typing “site:yourdomainname.com” into a search engine. If pages from your website appear, it means your website is indexed by search engines.
Alternatively, use Google SEO audit tools such as Google Search Console or SEMrush to further ensure whether search engines have indexed your website, or there are some technical issues such as robot.txt code or server errors that affect search engine bots in indexing your website.
Improving Website Speed
Website speed is one of the ranking factors for search engine pages. You can conduct an audit by maximizing website speed properly. Optimize images by not posting large-sized images as it will affect your website speed. Also, upgrade your hosting to get more storage space.
The first thing to do in an audit is to check if your website is mobile-friendly. How to check it? Open Google’s Mobile-Friendly Tool and enter your website in the provided box. From there, you can find out whether the site is mobile-friendly. If not, the tool will let you know what needs to be fixed.
Improving On-Page SEO
It’s undeniable that improving on-page SEO is crucial when conducting an audit. Start by finding the right keywords, maximizing meta descriptions, tags, slugs, etc., and properly embedding internal links. This way, your website will be able to appear on the front page of Google search results.
When conducting an SEO audit on a website, optimizing content is one of the most important aspects to consider. Quality content is the key to achieving a good ranking on search engines. Make sure your content is informative, relevant to the selected keywords, and easily understandable by readers.
In addition to ensuring that your website content uses the correct headers, contains relevant keywords, and has appropriate internal/external links to make your website navigation easy.
Some Analyzed Elements in Doing SEO Page Audit.
The process and goals of an SEO audit include the analysis of technical elements such as website structure, URL structure, and meta tags and the examination of content-related factors such as keyword usage, content quality, and user experience. Let’s talk more about these points in SEO audits now!
Relevance of Title, Meta Description, and Content
In this point of SEO auditing you will analyze the relevance, length, keyword usage of the title and meta description tags as the focus point. Both the Page Title and Meta Description should be no more than 60-70 characters long, including spaces, so that they don’t get truncated in SERP. Also should accurately reflect the content of the page and be written in a way that is both compelling and includes relevant keywords in a natural way and not overstuffed.
Improving the Page Title and Meta Description can have a positive impact on the website’s visibility and click-through rate in the SERPs, which can lead to an increase in website traffic.
When analyzing headings in an SEO audit, the focus is the proper use of headings (H1, H2, H3, etc) to ensure they are relevant to the page, properly used and relevant to the page’s content. There are several types of header tags, such as H1, H2, H3, and so on. The H1 tag is used for the main title of the page and H2 and H3 tags are used for subheadings and with SEO auditing you can make sure your website content follows the logical hierarchy.
This helps to eliminate the confusion for search engines and users that may negatively impact the website’s visibility and ranking in search results.
The URLs of Website (Website Address)
In SEO audit activity, checking the structure and format of URLs is equally important to ensure the URLs are easy to understand by Google and also users. Why ? because URLs used by both users and search engines to navigate and find web pages. In an SEO audit, it is important to check that the URLs are structured in a logical and easy-to-understand manner, and would be much better to include the focus keywords.
A well-structured and optimized URL can help search engines understand the content of a page, making it easier to index and rank. It also makes the URLs more memorable and user-friendly, which can improve the user experience.
Improperly structured URLs, such as using parameters or special characters, can cause confusion for search engines and users, and may negatively impact the website’s visibility.
Analyzing the internal link in SEO audit activity is all about increasing relevancy and user experience. Therefore, the focus in auditing internal links is on the structure and relevance of the links within a website’s content, and how well they help users and search engines navigate the website.
In order to do that it is important to check if the internal link uses the relevant keywords in the anchor text and points to the correct pages and is not broken. Well-structured and optimized internal links can facilitate the crawling and indexing of website pages. It also makes the website more user-friendly and easy to navigate, which can improve the user experience.
When analyzing mobile optimization in an SEO audit, the focus is on the page’s mobile-friendliness and ensuring it is responsive and optimized for different devices. With the increasing number of mobile internet users, it’s important for websites to be optimized for mobile devices in order to provide a good user experience and be visible in mobile search results.
The usual process is to check that the website is using a responsive design, and is it adapts to the size of the screen of a desktop, tablet, or mobile device. Also, it is important to check that the website is using a mobile-friendly design, which includes larger fonts, larger buttons, and easy-to-use navigation.
5 Essential Tools for Conducting Google SEO Audit
To conduct an effective SEO audit, you need to have access to a number of appropriate SEO tools. Here are 5 essential tools in SEO that you need to use when conducting an SEO audit:
Google Analytics is a free web analytics tool provided by Google. It helps you understand how visitors interact with your website and provides important information about the overall performance of your website. You can use Google Analytics to check your website’s performance in terms of most visited pages, visitor’s time spent on the website, and more.
Google Search Console
Google Search Console is another free tool provided by Google. It helps you understand how Google views your website. You can use Google Search Console to check if there are any technical issues on your website, including indexing issues, and fix them.
Screaming Frog is a desktop SEO tool that helps you check your website for technical issues such as broken URLs, unindexed pages, and poor website structure. You can use Screaming Frog to thoroughly check your website and fix any technical issues found.
GTmetrix is a tool that helps you check the speed of your website. It provides a detailed report on website loading time and gives suggestions on how to improve the loading time of your website. You can use GTmetrix to ensure that your website loads quickly and provides an optimal user experience.
Google PageSpeed Insights
Google PageSpeed Insights helps you measure the speed of your website on desktop and mobile devices. This tool evaluates your website on a scale of 0 to 100. With this tool, you get clear metrics in the form of numbers.
As more and more businesses in various industries optimize their SEO, conducting a Google SEO audit is crucial to ensure that your business’s SEO performance is also done effectively and correctly.
In addition to ensuring that your website has healthy content and is free from poorly performing content, a Google SEO audit also provides comprehensive information for future content strategy that you can implement.
Those are the 5 reasons why doing an SEO audit is important. Learn why an SEO audit is crucial for top Google rankings by Identifying the On-Page, Off-page, and technical issues that can drive a webpage success with improved and better performance.
But optimizing SEO audits for websites effectively can be tricky for website owners. Stay up-to-date with the latest search engine algorithms might be confusing for most people. In addition to measure the effectiveness of SEO efforts over time to time, and making data-driven decisions about how to improve their SEO audit for sustaining the website success is a must-to do activity to ensure that your website is getting the best visibility and rank well on SERP.
Still not ready to do an SEO audit now? SATUVISION provides a variety of digital marketing services, including SEO audits. For more info click the button below!
Those are the 5 reasons why doing an SEO audit is important. SATUVISION provides a series of articles on SEO, marketing, and increasing website traffic to help you learn more about website development. Check out some more blogs right now!