For business owners who use websites as a form of online advertising, SEO knowledge is important. Local SEO and technical SEO are two of the different categories that make up SEO. What do local and technical SEO mean and why is it beneficial? SATUVISION has outlined everything for you in this article.
What is local SEO?
The basic idea behind local SEO is an effort to optimize a business’ website using regional search engines for better visibility in searches in the area. For example, if someone types the term “SEO service near me”, Google will suggest that person’s website when they search for that term. This will only happen if you have already implemented this kind of SEO techniques appropriately.
However, not all websites of businesses that are most accessible to Internet users show up in the search results. The reason is that this SEO uses three elements for assessing content, namely proximity, excellence, and relevance.
What is technical SEO?
Technical SEO involves optimizing various technical elements of a website in order to raise that page’s search engine ranking. This kind of SEO is more concerned with the various technical aspects of the website than it is with keywords. SEO strategies speed up your website’s performance and make it simpler for search engines to read and comprehend. Crawling, indexing, rendering, and website architecture are a few of the key components.
Why is local SEO important?
Before the business can eventually expand to a larger area, local SEO is essential to its local growth. This may encourage your target customer to visit your store and buy products. You can imagine that your customers will have a difficult time finding your business location if you are not as effective as you could be with local SEO optimization.
Also read: 7 Things You Must Do When Doing SEO Audit
Why is technical SEO important?
The website’s visitors will be able to access it more quickly, which is the primary benefit of this. Pageview speed is a ranking signal in Google’s algorithm, according to Google. The second benefit is that it may speed up the crawling process used by search engines. Robots are used by search engines to crawl websites. These robots follow each link and are familiar with the website’s context and content. Consequently, having the proper internal link structure is crucial.
Also read: Why You Should Do SEO Audit?
How to optimize local SEO?
Local SEO appears to be a very promising SEO strategy for a business after reading the above explanation. So how can this be optimized? Here is how it works:
Create local content
“Local content” refers to writing about the location of your current business. Example: You own a restaurant in the Denpasar region. You can write articles about your city that are specific to it, such as suggestions for excellent restaurants in Denpasar City.
Maximize Google My Business’s potential
By increasing your company’s visibility on search engines and Google Maps, Google My Business is a tool that can help you make the most of your local SEO strategies. Do you know about this tool? You should be able to find out more information about this tool if not!
Make sure the website is mobile-friendly
Nowadays, when everything is digital, the majority of people use their phones to search for anything on the Internet. Therefore, ensure that your website is mobile-friendly or accessible on mobile devices.
Also read: Want to Do Keyword Research? Let’s Take Advantage of These 8 Free Keyword Research Tools!
How to optimize technical SEO?
Technical SEO plays a significant role in the growth of your company website, not all that different from the previous. So how do you improve it? Here is the explanation:
Avoiding dead links
Hyperlinks on websites that lead to nonexistent web pages are known as dead links. Typically, the page has been moved or deleted. In reality, broken links can be found on any page. But the large numbers would be undesirable. In this situation, search engines might not rate the technical SEO of your website favorably.
Improve website speed
What is the ideal amount of time for a website to load? A web page should therefore load in under two seconds. Most users will end their visit and close the website page they are currently viewing if the wait time is longer.
Ensure that no duplicate content
Duplicate content on the same page is one of the causes of technical SEO failure. Users may become confused as a result, and it may be challenging for content to rank on the first page of the SERPs. To confirm this, you can use a tool like Google Search Console or Ahrefs.
SATUVISION provides the best local SEO and technical SEO optimization services in Bali!
Hopefully, this explanation of local SEO and technical SEO will be helpful and increase your understanding of the SEO industry. You also need to understand and be aware of a lot of other aspects of digital marketing. To learn more about digital marketing, visit the SATUVISION blog!